Audience Targeting

Meta Lookalikes in 2026: Where They Still Beat Advantage+ and Where They Do Not

Meta lookalike audiences still exist in 2026, but their role has narrowed sharply. Meta's own help docs now point advertisers to Advantage+ audience as the default, and accounts running Sales, Leads, or App Promotion objectives can no longer remove audience suggestions, meaning delivery expands past the lookalike anyway.

Land O'Lakes and Getty Caught Brands Using Rural Clichés on 46M People

Two-thirds of rural Americans say advertisers don't understand them, according to Getty Images' VisualGPS panel, while only 5% of popular ad visuals are actually set in a rural place. That gap sits on top of 46.2 million people: 14% of the US population spread across 72%