Coca-Cola

Coca-Cola Posted $12.5B in Q1. The Industry Was Studying Liquid Death.

Coca-Cola posted $12.5 billion in net revenue in Q1 2026, a 12% jump alongside 18% EPS growth and a 64th consecutive year of dividend increases, per the company's April 28 investor release. Mark Ritson's Adweek column on May 12 noted the marketing industry barely covered

Coca-Cola Restaged Hilltop for America250 to Own What AI Cannot Copy

Coca-Cola just announced "Drink in America," a campaign for the country's 250th birthday that does something almost no other major brand can credibly do in 2026: it leans on a 55-year-old jingle that everyone over 30 already remembers, and dares the reader to feel something about

Coca-Cola Put 13 Competing Restaurants in One Ad. The Audience Isn't at the Drive-Thru.

Coca-Cola released “And a Coke” this week, a three-spot campaign featuring 13 fast-food chains in scenarios where customers order wildly different meals but always end with the same three words. Arby’s, Domino’s, Wendy’s, Wingstop, Panda Express, Five Guys, and seven others all show up in the same