CRM

Isometric illustration of a martech stack with a red downward arrow showing replacement rate dropping and a CMO reviewing utilization charts.

CRM Replacement Halved to 9.7%. Incumbents Just Got a 3-Year Runway.

Martech replacement rates collapsed across categories in the 2025 Replacement Survey. Marketing automation churn dropped from 31.1% to 19.4% year over year, CRM fell from 22.1% to 9.7%, and email platforms slipped from 24.3% to 13.7%. The 3-5 year consequence: every vendor that survived

Retro newsprint illustration of Gmail envelope with fractured subscriber identity records and CRM database entries

Google Just Made Email Addresses Optional. Your Subscriber List Doesnt Know That Yet.

Google rolled out a feature last week that lets Gmail users in the US change their email address. Most of the coverage has been about the user experience, the technical complexity, how you can finally ditch that embarrassing handle you made in 2007. Fair enough. But the part that matters