Demand Gen

Google Ads Demand Gen image ads stacked in an 'In Review' tray next to a large stopwatch showing over seven days, illustrating the review queue delay

Google Admitted Demand Gen Image Ads Are Taking Over a Week to Clear Review

Google Ads Liaison Ginny Marvin confirmed on April 24 that "some Demand Gen image ads are taking longer than expected to complete review." Reported delays are running past seven days, against Google's documented one-to-two day standard. Search and Performance Max campaigns are clearing review at normal

Pop art illustration of budget arrows splitting between a search ads funnel and awareness megaphone in contrasting red and blue

Cutting Search to Fund Demand Gen Fails for the Same Reason Every Time

A thread on r/PPC this week drew 61 comments in under 24 hours. The post: "We pivoted our entire Q1 budget away from search to demand gen and the performance team is screaming." The comments are a mix of "what did you expect" and increasingly