Email Marketing

Deliverability, automation stacks, and newsletter strategy for teams that treat the inbox as the funnel, not the afterthought.

Retro newsprint illustration of microphone merged with envelope icon and podcast waveforms flowing into newsletter columns

Beehiiv's Podcast Play Isn't About 0% Fees. It's About the Ad Network Behind Them.

By Notice Me Senpai Editorial Every newsletter covering the Beehiiv podcast launch today is leading with the same comparison: 0% revenue share versus Substack's 10% and Patreon's 8%. It is clean. It fits in a headline. And it almost completely misses the point. Beehiiv launched native

Retro newsprint illustration of Gmail envelope with fractured subscriber identity records and CRM database entries

Google Just Made Email Addresses Optional. Your Subscriber List Doesnt Know That Yet.

Google rolled out a feature last week that lets Gmail users in the US change their email address. Most of the coverage has been about the user experience, the technical complexity, how you can finally ditch that embarrassing handle you made in 2007. Fair enough. But the part that matters

Paper collage illustration of an email inbox with warning indicators, a spam folder, unsubscribe buttons, and a line graph trending downward

The Email Metric That's Quietly Replacing Open Rates

There's a number that most email marketers aren't tracking, and it's probably a better predictor of their future deliverability than anything on their current dashboard. Validity's latest benchmark report introduces what they're calling the "disaffection index," a composite