Gen Z

Isometric illustration: a Gen Z worker produces AI content at a laptop while picking a human-labeled folder over an AI one, with a 69 vs 28 preference bar.

Gen Z Is Making Your AI Content and Picking Human Output 2.5-to-1

A Gallup panel of 1,572 Gen Z workers released April 9, 2026 found 69% prefer human-only output over AI-assisted, up from 65% year over year. Only 28% chose AI-assisted and 3% chose AI-only. The cohort producing the most AI-assisted content at work is the same one rejecting it as

Brita's Singing Shark Made 'Be Unhinged' Look Like Lazy Advice

Brita produced roughly 150 pieces of social content per month throughout 2025 and earned 44 million organic views in a single month. The most visible formats feature a cartoon shark singing about hydration, a deadpan robot, and a kawaii kitten anthem. The strategy looks chaotic. The mechanics underneath are closer