Gmail

Retro newsprint illustration of a Gmail inbox with Primary and Promotions tabs, promotional emails ranked by relevance and a discount deal badge

Gmail's Promotions Tab: What Actually Decides Where You Land

Gmail sorts every incoming message into Primary, Promotions, Social, Updates, or Forums using a machine-learning classifier, and the same email can land in Promotions for one recipient and Primary for another. Placement is decided mostly by two inputs: the content signals inside the email and each recipient's personal

Retro newspaper illustration of a Gmail inbox with an AI robot reading the top email first, percentage stats showing CTR dropping from 4.35% to 3.93%.

Gmail's AI Inbox Made 'In the Inbox' the Wrong Deliverability Win

Gmail launched AI Inbox to trusted testers in January 2026, and the broader AI summary layer rolled out across roughly a quarter of the world's email accounts in the months that followed. Folderly's analysis of billions of messages logged email click-through rates falling from 4.35%

Retro newsprint illustration of email messages being sorted by an AI relevance filter, with authenticated emails diverted to spam folders

Gmail's AI Inbox Just Made Your Email Delivery Rate Meaningless

Mailbox providers accepted 97% of marketing emails in Q1 2026, according to Validity's benchmark data, but only 60% of those emails reached a location where a human could actually see them. The remaining 37 points vanished into spam folders, promotions sorting, and AI-driven suppression. That gap between "

Retro newsprint illustration of Gmail envelope with fractured subscriber identity records and CRM database entries

Google Just Made Email Addresses Optional. Your Subscriber List Doesnt Know That Yet.

Google rolled out a feature last week that lets Gmail users in the US change their email address. Most of the coverage has been about the user experience, the technical complexity, how you can finally ditch that embarrassing handle you made in 2007. Fair enough. But the part that matters