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Risograph-style illustration of a phone screen split between a vertical Instagram Reels video frame and a square carousel post, with a budget pie chart between them.

Instagram Reels vs Feed Posts: Reels Reach Strangers, Feed Convinces Them

Instagram Reels earn 125% more reach than single-image feed posts and 36% more than carousels, according to Buffer's analysis of more than 4 million posts. Carousels return the favor on engagement, pulling roughly 12% more interaction per post than Reels. For most brand accounts the split works out

NMS Editorial Team 22 Jul 2026, 5:25 PM

Instagram Reels cover thumbnail and first frame side by side with mismatch indicator and skip rate gauge above 50 percent, risograph print style

Instagram Cuts Reel Distribution Above 50% Skip Rate. The Fix Is Frame One, Not the Hook.

Instagram replaced its old view rate metric with skip rate in late 2025, surfacing the percentage of viewers who scroll past a Reel inside the first three seconds. Social Media Today reported the rollout in August 2025, and creator analytics tools have since converged on a clear threshold: a skip

NMS Editorial Team 07 May 2026, 11:51 AM

Meta's Bone-Structure AI Just Made Looking Young a Reach Penalty

On May 5, 2026, Meta announced its AI now reads visual cues like height and bone structure to estimate whether users are underage. The system rolls out across Instagram in 27 EU countries plus Brazil, then lands on US Facebook in June, with the UK and EU following. Anyone misclassified

NMS Editorial Team 05 May 2026, 5:44 PM

Instagram feed grid with several photo and carousel posts marked with red strikethroughs and an original-creator label, plus a counter showing 10 of 30 unoriginal posts in the rolling window

Instagram's 10-in-30 Aggregator Rule Just Killed the Meme-Page Buy

Instagram is now restricting recommendation reach for photo and carousel accounts that repost unoriginal content 10 or more times in any rolling 30-day window, extending a rule that previously only applied to Reels. Affected accounts disappear from Discover and feed recommendations until they spend 30 days back under the threshold;

NMS Editorial Team 30 Apr 2026, 10:10 AM

Risograph illustration of three overlapping phone screens showing Instagram Facebook and WhatsApp with premium subscription indicators

Instagram Plus Doesn't Change Your Campaigns. Meta's Three-App Subscription Push Might.

Instagram Plus, Meta's new premium subscription for Instagram, is now in testing across multiple countries. The confirmed features are narrow: subscribers can view Stories anonymously and access Story rewatch analytics. No ad removal. No algorithmic boost. No direct impact on your campaigns. So why does this matter? Because

NMS Editorial Team 30 Mar 2026, 5:39 PM

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