MarTech

Tools, platforms, integrations, and the marketing tech moves worth paying attention to.

Isometric illustration of a martech stack with a red downward arrow showing replacement rate dropping and a CMO reviewing utilization charts.

CRM Replacement Halved to 9.7%. Incumbents Just Got a 3-Year Runway.

Martech replacement rates collapsed across categories in the 2025 Replacement Survey. Marketing automation churn dropped from 31.1% to 19.4% year over year, CRM fell from 22.1% to 9.7%, and email platforms slipped from 24.3% to 13.7%. The 3-5 year consequence: every vendor that survived

Canva Bought Ortto and Simtheory to Become HubSpot's SMB Problem

Canva announced on April 8 that it acquired Simtheory, an agentic AI platform, and Ortto, a customer data platform with marketing automation baked in. Financial terms weren't disclosed, which usually means both deals were small enough that nobody needed to pretend otherwise. The interesting part isn't