paid-ads

Pop-art illustration of a spreadsheet with budget percentages and dollar bill stacks split across Search, PMax, and Shopping columns under a bold 70/20/10 label.

Google Ads Budget Allocation: The 70/20/10 Spreadsheet That Survives PMax

Most Google Ads accounts split budget by campaign type instead of by what's actually working. The popular 70/20/10 framework (70% to proven performers, 20% to optimization, 10% to experiments) only holds up if the proven 70% isn't being cannibalized by Performance Max winning auctions

Keller Postman's $218B Google Ads Arbitration Hinges on Your Billing Exports

Chicago law firm Keller Postman has begun pooling Google advertiser claims in mass arbitration tied to two federal antitrust rulings that found Google illegally monopolized search and open-web ad tech. Partner Ashley Keller's team pegs the total available pot at roughly $218 billion to $250 billion across search

Pop art line chart with a sudden vertical spike marked June 15 next to a torn calendar page, halftone dots and bright blocks illustrating the Google Ads API PMax reporting jump.

Google Ads API Will Inflate PMax Numbers on June 15 and Refuse to Backfill

On June 15, 2026, Google's Ads API will start returning cost and conversion data for Video, Demand Gen, and App campaigns through the shopping_product resource, expand the shopping_performance_view to every campaign type that uses Merchant Center, and return all networks for Performance Max instead of

X Rebuilt Its Whole Ad Platform and the Signal Gap Stayed the Same

X announced a rebuilt advertising platform on April 30, 2026, with new retrieval and ranking systems, deeper xAI integration, and a phased rollout starting the same day. Independent estimates put X's average CPM at roughly $0.64 in 2026, against $4.93 on Facebook and $3.95 on

Pop-art illustration of a Google Ads control panel with a September calendar page circled in red, a keyword dial yanked from DSA toward AI Max, and a rising CPA chart in comic-book yellow.

Google Auto-Upgrades DSA to AI Max in September. CPA Rose 16% in Tests.

By Notice Me Senpai Editorial Google announced on April 15 that AI Max for Search hit general availability and that all Dynamic Search Ads, automatically created assets, and campaign-level broad match users will be auto-upgraded by the end of September. Google's headline number is +14% conversions at similar

Pop-art illustration of a Google Ads rep on a phone pushing Target CPA while a campaign dashboard shows 0 conversions and a 30-conversion threshold line.

Google Reps Keep Pushing Target CPA on Accounts That Can't Clear 30 Conversions

A Google Ads rep called a small advertiser daily for a month until they switched a Demand Gen campaign from Maximize Conversions to Target CPA. The account had not been hitting 30 conversions a month before the switch, which is the floor Search Engine Land's tCPA deep-dive identifies