paid-ads

Magnite's Buyer Agent Now Bids on the Disney Inventory Magnite Sells

Magnite, the largest independent sell-side ad platform, launched a buyer agent on April 27, 2026 with Disney supplying ad inventory and Publicis Media Exchange running early tests alongside Kepler and MiQ. The mechanic is the news. A sell-side platform now runs the buyer's bidding logic against inventory it

Meta's CTV Plan Routes Through Magnite and FreeWheel. Lock Q3 CPMs Now.

Meta has held CTV inventory talks with Magnite, Comcast's FreeWheel, smart-TV manufacturers, and major publishers since January 2025, according to Digiday's April 27 reporting. The company has not announced a roadmap, but its model looks closer to the old Meta Audience Network than to a Netflix-style

Pop-art comic-panel of a stopwatch on a Google Ads dashboard, six audit checkboxes, and dollar bills siphoned into a Search Partners funnel.

The 30-Minute Google Ads Audit That Beats Most Agency Reports

A Google Ads audit checklist with 100 items is mostly a stalling tactic. The fastest 80% of an account audit takes 30 minutes and looks at six things: conversion source, network opt-ins, the search terms report, Smart Bidding signals, Performance Max channel split, and asset group thinness. Everything else can

Pop-art split-screen of a 00 jacket and a 5 phone case with ROAS and CPA badges showing Google Ads bidding tradeoff.

Target ROAS vs Target CPA: Order-Value Spread Decides It Before You Do

Target ROAS optimizes for revenue at a return target. Target CPA holds a flat cost-per-conversion regardless of what each conversion is worth. The deciding factor isn't your industry or your spend, it's the variance in your average order value. If your products swing more than 2-3x

Miku's Brand Agent Inside a Publisher Chatbot Converted 50% of Engagers

Dappier launched Sponsored Conversations on April 27, 2026: a programmatic ad slot that places a brand's own AI agent inside a publisher's chatbot. Lilly Broadcasting is the first publisher running it, and Miku, the baby monitor brand, told AdExchanger that roughly half of users who engage

Pop-art halftone grid of product tiles, several stamped Sponsored, with torn yellow caution tape labeled 2020 Antitrust cutting diagonally across the listings.

Google Folded Paid Ads Into the Free Shopping Grid That 2020 Antitrust Built

On April 20, 2026, Google began injecting Sponsored product tiles directly into the free listing grid on the Shopping tab, a placement that had been organic-only since the 2020 antitrust concession. SERP researcher Brodie Clark documented sponsored tiles mixed into the free grid on office chair queries, alongside the existing

Pop-art style Meta Ads Manager with one consolidated ad holding 10 stacked image and video creative variations and a per-asset Media breakdown reporting column

Meta's New Creative Workflow Cut Jon Loomer's 36 Ads Down to 6

Meta is rolling out a new creative workflow that lets advertisers upload up to 10 images and videos inside a single ad, with per-creative URLs, per-creative placement opt-ins, and a Media breakdown for asset-level reporting. Jon Loomer used it to consolidate 36 ads in a single ad set down to