paid-ads

Pop-art style Meta Ads Manager with one consolidated ad holding 10 stacked image and video creative variations and a per-asset Media breakdown reporting column

Meta's New Creative Workflow Cut Jon Loomer's 36 Ads Down to 6

Meta is rolling out a new creative workflow that lets advertisers upload up to 10 images and videos inside a single ad, with per-creative URLs, per-creative placement opt-ins, and a Media breakdown for asset-level reporting. Jon Loomer used it to consolidate 36 ads in a single ad set down to

Pop-art rotary phone with glowing neural-network nodes inside its cord and three speech bubbles tagged HighIntent, ConsultationScheduled, and Robocall

Google Ads Made Call Recording Default. AI Decides What Counts as a Lead.

On April 21, 2026, Google Ads turned on call recording by default for most US and Canada accounts and replaced call duration with an AI quality score as the primary signal for AI-qualified call leads. Smart Bidding now optimizes against that score. Healthcare and financial services accounts are excluded by

Pop-art map of the US showing 102 red pins clustered in tiny pockets and thousands of green dots scattered everywhere else, illustrating the 0.7 percent affluent ZIP fallacy

The 102 'Richest' US ZIP Codes Hold Just 0.7% of (K+ Households

The 102 "richest" US ZIP codes by median income contain just 0.7% of all American households earning $150,000 or more, according to a post that ran in r/PPC this week, citing US Census American Community Survey data. The remaining 99.3% of $150K+ households live

AdRoll demand-side agent and PubMatic supply-side agent connected through a Model Context Protocol bridge with bid stream diagnostics

AdRoll's Agent Queried PubMatic's SSP and Found a 1% Bid Adherence Bug in Seconds

AdRoll and PubMatic announced on April 23, 2026 that AdRoll's demand-side AI agents can now query PubMatic's supply-side deal diagnostics directly using the Model Context Protocol, validating the agent-to-agent MCP spec PubMatic published in September 2025. In a live demonstration, the workflow analyzed roughly 5,000

Pop art illustration of a YouTube play button beside a child silhouette shield, an FTC seal, and a $53,088 per-violation sticker over Performance Max placement reports.

YouTube's COPPA Deadline Opened a $53,088 Window That PMax Won't Help You Audit

The FTC's amended COPPA Rule became enforceable on April 22, 2026, raising civil penalties to $53,088 per violation and forcing every YouTube creator to classify their content as Made for Kids or not. For advertisers, any impression that lands on a misclassified kids channel through Performance Max

Pop-art panel of a resetting countdown clock, a red strikethrough $3,531 price tag, and a courthouse gavel over a halftone mattress

Emma Sleep Was Fined $15M for a Countdown Timer That Quietly Reset

The Australian Federal Court ordered Emma Sleep to pay $15 million on April 24, 2026, for resetting countdown timers and displaying strikethrough prices that 58 of its 74 advertised products had never actually sold at. The conduct ran from June 2020 through March 2023 and generated more than $134 million

Reddit alien mascot holding a giant alarm clock with Remind Me notification bubbles in pop-art halftone style

Why Reddit's Reminder Ads Hit 3.1x Meta CTR (It's Not the Creative)

Reddit moved Reminder Ads from beta to global general availability on April 13, 2026, opening the format to every advertiser running awareness or traffic campaigns. Premier Boxing Champions hit a 3.1x higher CTR than its Meta benchmark using the format, plus a 25% lower cost per reminder than Reddit&