Prime Day

Pop-art collage of Amazon Rufus chat showing a 365-day price history chart next to a buy box and a June Prime Day calendar

Amazon's Rufus Just Made Pre-Prime-Day Price Hikes a Two-Click Tell

Amazon expanded Rufus's price-history view to 365 days on May 1, 2026, putting a full year of price data in front of more than 50 million shoppers who already use the feature roughly three times a month. The expansion lands about six weeks before Prime Day moves into

Pop-art illustration of Amazon Prime tape stretched across a June 2026 calendar with an FBA shipping crate countdown timer and an ad-budget gauge cranked past mid-April

Amazon Pulled Prime Day Into June and Your July Prep Calendar Is Already Late

Amazon confirmed on April 29 that Prime Day 2026 will run in June across 26 countries, the first June schedule since 2021. The shift compresses the standard 8-week ad-prep cycle into roughly 4 to 6 weeks of working time, and pulls deal submissions, FBA inventory, and DSP creative deadlines into