SEO Strategy

Blueprint chart showing AI tool share climbing from 0.54% to 1.72% of desktop visits while Google search holds 94.3% organic share, per Datos Q1 2026 report

Datos Caught AI Search at 1.72% of Visits While Google Climbed Back to 94.3%

Datos, a Semrush company, published its Q1 2026 State of Search report this week, drawing on clickstream data from millions of desktop users across the US, EU, and UK. AI tools hit 1.72% of desktop visits in the EU and UK, up from 0.98% a year earlier. In

Isometric split of affluent pro using AI chatbot on laptop versus average consumer on traditional search with income data charts between them

AI Search Has a Wealth Gap Most Marketers Haven't Priced In

The GEO conversation has been loud. Every conference, every newsletter (including this one), every SEO consultant has spent the last year telling you to optimize for AI search visibility. Get cited by ChatGPT. Show up in Google's AI Overviews. Make your content AI-friendly. Good advice, mostly. But there&

Blueprint-style technical diagram showing Google search ranking pipeline with retrieval, authority, and engagement signal systems

How Google Ranking Works: 14,000 Signals, 3 That Matter

Every SEO guide on the internet wants to explain how Google ranking works. Most of them list 200 factors, slap a "complete guide" label on it, and call it a day. The problem is that treating all signals equally produces the same thing as treating none of them