SEO & Organic Search

Algorithm changes, SERP shifts, and the technical SEO work that moves rankings. New analysis weekly from Notice Me Senpai.

Blueprint technical illustration of a robots.txt file as a no-trespassing sign at a chain link fence with AI crawler bots walking around it.

Yahoo Got Cited 30,000 Times by AI While Blocking Google's Crawler

Yahoo's robots.txt explicitly disallows Google-Extended, the crawler Google created so publishers could opt out of Gemini training without losing search visibility. By the standard logic of every "block AI bots" guide written in the last two years, that should keep Yahoo content out of AI

Google AI Overviews Are 44% More Likely to Trash Your Brand Than ChatGPT

Most marketing teams spend months optimizing their Google rankings. Fair enough. But I do not think most of them have ever actually asked ChatGPT or Perplexity what those systems think about their brand. And the answer, in a lot of cases, is going to be uncomfortable. A BrightEdge study published

Four AI search platform interfaces showing different citation patterns with minimal overlap between them

The 11% Citation Overlap That Breaks Every Platform-Agnostic GEO Strategy

The GEO advice flooding LinkedIn right now has a structural problem. It assumes AI search is one system. ChatGPT, Perplexity, Claude, Gemini. All generating answers. All citing sources. The pitch from every consultancy is roughly the same: optimize your content for AI search and you'll show up everywhere.

Search Console dashboard blueprint showing inflated impression graph with hidden logging error revealed beneath the data

Google's Impression Bug Ran for 11 Months Before Anyone Noticed

If you pulled Search Console impression data in the last year to build a report, make a case for more budget, or demonstrate SEO progress to someone who signs checks, part of what you showed them was wrong. Google disclosed today that a logging error in Search Console has been

Blueprint comparing Google official ranking documentation against leaked API data with conflicting arrows

What Google's Own Documentation Says About Ranking (vs What SEOs Think)

Google maintains a public guide to its ranking systems. It names every active system, explains what each one does, and tells you which ones have been retired. This is the closest thing to an official ranking factors document that exists anywhere. Most SEOs have not read it carefully. I'

Blueprint-style technical diagram showing Google search ranking pipeline with retrieval, authority, and engagement signal systems

How Google Ranking Works: 14,000 Signals, 3 That Matter

Every SEO guide on the internet wants to explain how Google ranking works. Most of them list 200 factors, slap a "complete guide" label on it, and call it a day. The problem is that treating all signals equally produces the same thing as treating none of them

Blueprint-style technical diagram showing AI search API connections flowing into a monitoring dashboard with cost comparison labels

AI Visibility Tools Cost $500 a Month. The Entire Stack Costs $100 to Build Yourself.

The AI search visibility category has a pricing problem, and it is not the one the vendors want you to think about. If you are tracking how your brand shows up in ChatGPT, Perplexity, Gemini, and Google's AI Overviews, you are probably paying between $200 and $500 per