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Millennials Don't Hate Your Brand. They Just Won't Forgive It.

The headline from Adobe's latest research probably didn't surprise you: millennials abandon brands faster than any other generation. According to the 2026 Digital Trends data, 67% of millennials left at least one brand in the past 12 months after a trust breach. Gen Z is actually

A Dating App Made Signup Deliberately Annoying. Ten Months In, It Looks Like That Was the Right Call.

Every CRO playbook published in the last decade says the same thing: reduce friction. Remove form fields. Minimize clicks. Make onboarding so effortless that users barely notice they've signed up. Sonder, a London-based dating app launched in June 2025, went the other direction. Their signup process asks users

Unilever Gave Up Hellmann's and Knorr. Brand Love Was Never the Point.

Unilever just agreed to combine its food business, including Hellmann's, Knorr, and roughly a dozen other brands most people grew up with, into a new entity with McCormick in a deal valued at approximately $45 billion. Unilever shareholders get 55 percent of the combined company plus $15.7

April Fools Is the One Day Brands Can Be Weird. Most of Them Waste It.

Every April 1st, your LinkedIn feed fills up with "genius" brand pranks that are neither genius nor funny. A fake product that took longer to ideate than it took anyone to forget. A press release about a "revolutionary" food-tech mashup that exists only as a render.

Liquid Death Is Giving Away a House. The Stunt Isn't the Story.

A publicly traded homebuilder and a canned water company with a death metal logo just partnered on a house where every faucet pours soda-flavored sparkling water. If your first instinct is to call this a gimmick, I'd slow down. The stunt is funny. The strategy behind it is

Allbirds Just Sold for $39 Million. They Raised $270 Million in Their IPO. What Every DTC Brand Should Learn From the Wreckage.

On Monday, Allbirds announced it's selling everything to American Exchange Group for $39 million. The brand, the intellectual property, the remaining inventory. All of it. This is the same company that closed its first day of trading in November 2021 at a $4 billion market cap. The same