What Liquid Death, CeraVe, and Stanley Did to Go Viral on Zero Ad Spend
Five brands earned over a billion impressions each in the past three years without spending a dollar on paid amplification: Liquid Death, CeraVe, Olipop, Duolingo, and Stanley. Each followed the same pattern: make content people share unprompted, plant a hook the internet can finish, then amplify through creators instead of
