World Cup 2026

Fox's $50K Times Square Cube Is Indeed's Cheapest 2026 World Cup Ad Buy

Fox One and Indeed announced a $50,000 "Chief World Cup Watcher" role on May 5, 2026, hiring one applicant to watch all 104 FIFA World Cup matches from a transparent cube in Times Square between June 11 and July 19. Applications close May 17 through Indeed profiles,

Coors Light Skipped FIFA Sponsorship and Bought the Goal Call Instead

Coors Light launched "The Coooors Call" on April 29, 2026: a World Cup campaign that adds an extra O to the brand name every time someone scores, anchored by a hero spot starring Spanish-language sportscaster Andrés Cantor. Coors Light is not an official FIFA sponsor. Budweiser owns that

Pop art stadium scoreboard showing rising CPM prices next to floating social media icons

The World Cup's $5 Million Ad Minimum Is the Best Argument for TikTok in Years

Fox is asking for a $5 million minimum spend to advertise during World Cup 2026 coverage, with a matched $5 million commitment on streaming inventory stacked on top. If you want anything involving the U.S. team games, budget $10 to $15 million. The final? A $25 million tournament-wide commitment.