NMS Editorial Team

NMS Editorial Team

Blueprint-style diagram showing GEO and SEO overlap annotated with AI referral traffic data and a one billion dollar valuation callout.

The Verge Just Handed Every CMO an Excuse to Cut Their GEO Budget

The interesting thing about The Verge's piece on the AI SEO industry is the timing, not the argument itself. The argument has been circulating in trade press for months. Jeremy Moser at uSERP told Digiday back in the summer that 80 percent of GEO is good fundamental SEO,

IAS and Reuters Just Put a Number on Keyword Blocking (It's 54% of Safe News)

If you run programmatic and haven't audited your brand safety keyword list since 2020, there's a decent chance you've been quietly walking away from half of your safe news inventory. Reuters just made the receipt public. On April 6, Integral Ad Science and Reuters

Ashley Madison's Rebrand Runs on the Privacy Tools Hackers Forced It to Build

Most rebrands cover up a problem. Ashley Madison's new campaign, "Blessed Are the Discreet," does the opposite. It stops pretending the 2015 data breach never happened, and starts quietly selling the privacy features the company had to build after it. That's a more interesting

Isometric illustration of a HubSpot-style CRM dashboard with a TikTok icon being locked into place, showing data streams flowing into contact records and attribution metric tiles.

HubSpot Put TikTok Inside the CRM and Nobody Is Talking About the Lock-In

On April 3, HubSpot and TikTok announced a native integration that lets marketers sync contact segments, manage paid campaigns, publish organic content, and tie TikTok interactions back to closed revenue without leaving HubSpot. On paper, that sounds like a welcome upgrade for anyone tired of stitching TikTok Ads Manager to

Isometric illustration of an FTC building seal beside a stack of strategic plan documents, a marketing funnel with warning labels, and a gavel over a keyboard.

The FTC's 5-Year Plan Reads Like a Marketing Audit. Most Teams Won't Notice.

The FTC spent two weeks telling everyone it was going to stop burdening legitimate business. Chairman Andrew Ferguson restored the phrase "without unduly burdening legitimate business activity" to the agency's mission statement and framed the whole rewrite as a course correction from overregulation. Then on April

OkCupid's 12-Year Cover-Up Ended With Zero Fines and a 20-Year Leash

The FTC settled with Match Group and OkCupid on March 30 over a 2014 photo transfer the dating app spent twelve years trying to keep quiet. Nearly three million user photos went to Clarifai, a facial recognition startup. No money changed hands. No user was told. And the order the

Blueprint-style diagram of the Googleplex with twenty sealed envelopes and a workbook marked 26 pages, cyan line art on dark blue

Google's Publisher Summit Was a Pacification Tactic Disguised as an Apology

On October 29, 2024, Google flew twenty independent publishers to the Googleplex in Mountain View. Danny Sullivan, the company's Search Liaison, ran the meeting. The attendees were sites that had been crushed by the Helpful Content Update and the core updates that followed. They brought data. They brought