NMS Editorial Team

NMS Editorial Team

Isometric illustration: NYT as a walled garden, with data streams from 150M logged-in readers feeding premium ad slots while programmatic exchange decays outside.

NYT Grew Digital Ads 31.6% on 150M Logged-In Readers, Not Better Creative

The New York Times grew digital advertising revenue 31.6% in Q1 2026 to $93.3 million, with net income climbing 77.4% to $87.9 million. The driver was not better creative or smarter programmatic. It was 150 million logged-in readers feeding a walled-garden first-party data set, plus a

Pop-art Google Ads dashboard with a giant passkey symbol overlay, calendar dates July 15 and July 8 highlighted, and a comic speech bubble reading 'Sensitive Action Blocked'.

Google's 7-Day Passkey Delay Quietly Moves the July 15 Deadline to July 8

Google Ads will require a passkey to confirm sensitive actions starting July 15, 2026, including account linking changes, user access edits, billing updates, and unusual bulk operations. New passkeys carry a seven-day security delay before they can authorize those actions, which means an agency that waits until July 14 to

Pop-art grid of nine Meta ad creative variants with a red 60% similarity dial and oversized 50/40/3 stencil typography

Andromeda Cut Meta Creative Lifespan to 3 Weeks. Most Tests Still Run Monthly.

Meta's Andromeda update compressed effective ad lifespan from six to eight weeks down to two to four weeks, and added a creative similarity score that suppresses retrieval when active ads share more than 60% of their visual and audio features. Most teams still run creative tests on a

Blueprint-style chart showing Reddit's Q1 2026 earnings split: $625M ad revenue and $39M data licensing line with Google and OpenAI logos pulling threads from a Reddit corpus.

Reddit's $39M Licensing Quarter Made the AI Citation Play Look Smaller

Reddit reported Q1 2026 earnings on April 30: ad revenue hit $625 million, up 74% year over year, plus $39 million in "other revenue" that's mostly data licensing to Google and OpenAI. Weekly search use grew 30% to about 80 million people. The number marketers missed:

The Ordinary's $175 Banana Is the Only Anti-Markup Stunt a Beauty Brand Can Run

The Ordinary opened six fake grocery stores in Toronto, London, Paris, São Paulo, Mexico City, and Melbourne in May 2026, called "The Markup Marché," selling a banana rebranded as the "All-Natural Magical Energy-Boosting Bar" for $175.90, a coconut for $195.50, an avocado for $305.

Bilt's Roomies Pulled 8M Views From an Account That Never Says Bilt

Marc Jacobs, Crocs, Bilt, and McoBeauty all launched branded microdramas in the past twelve months, and three of the four ran them off accounts that don't carry the brand name in the handle. Bilt's Roomies has crossed 8 million views on @RoomiesRoomiesRoomies, a TikTok account that

LinkedIn data stream flowing into Amazon Fire TV CTV screen with Microsoft Monetize server tower behind, pop-art style B2B job title targeting overlay

Amazon DSP Now Targets LinkedIn Job Titles on Microsoft's CTV Inventory

Amazon Ads and LinkedIn announced on May 7, 2026 that U.S. advertisers can now target LinkedIn's first-party audience data, drawn from more than 1 billion members, against Microsoft Monetize CTV inventory through Amazon DSP. The integration carries job title, industry, and seniority into deal-based buys. It is