NMS Editorial Team

NMS Editorial Team

Pop art illustration of a B2B sales funnel with confused algorithm gears reacting to a vacation calendar

Your B2B Ad Algorithm Thinks Sales Team Vacations Are Targeting Problems

If you run B2B paid media with sales cycles longer than 30 days, there is a good chance your ad algorithm is solving the wrong problem. Not because the platform is broken. Because you are feeding it data that makes it confused about what "good" looks like. A

Technical blueprint showing web page weight scale tipping as structured data code blocks stack up against mobile loading speed

Web Pages Tripled in Size Since 2015. Google Noticed. They Are Also Part of the Problem.

Web pages have tripled in size over the last decade. The median mobile homepage weighed 845 KB in 2015. By mid-2025, the HTTP Archive Web Almanac measured that number at 2,362 KB. Nearly three times heavier, and the trend shows no sign of flattening. Google knows this. On a

Data dashboard showing media quality scores connecting to purchase transaction signals through programmatic ad metrics

Most Programmatic Impressions Do Not Drive Incremental Sales. IAS and Mastercard Just Proved It.

Integral Ad Science and Mastercard announced a partnership this week that does something no measurement vendor has managed before: connecting media quality scores to anonymized purchase data in real time, while campaigns are still running. The official branding, "IAS Sales Outcomes powered by Mastercard," sounds like something someone

Blueprint illustration of a DMCA notice stamped across search results, redacting content from the index

Someone Used a Fake Copyright Claim to Remove a Search Engine Land Article from Google

Within 24 hours of publishing an investigation into AI-generated gambling content on hijacked news domains, Search Engine Land had the article removed from Google's search results. Not because of a Google penalty. Not because of a content policy violation. Because someone filed a copyright complaint claiming the article

Pop art illustration of Google Ads Editor with Czech and Slovak flags linked by chains across browser windows

A Google Ads Editor Bug Is Silently Rewriting Your Extensions Across Accounts

If you manage Google Ads campaigns across multiple languages or markets, there's a decent chance some of your structured snippets are showing in the wrong language right now. And you probably don't know it. A confirmed bug in Google Ads Editor is silently linking structured snippet

Blueprint-style illustration of Reddit publisher tools with RSS feeds flowing into community network nodes and analytics charts

Reddit Just Gave Every Publisher a Free Distribution Channel. The First-Mover Window Won't Last.

Reddit Pro dropped its waitlist today. Any publisher can now sign up, verify their domain, and start distributing content across Reddit communities with built-in analytics and AI-powered targeting recommendations. It's free during the public beta. And based on the numbers from early testers, it actually works. Publishers using