NMS Editorial Team

NMS Editorial Team

Pop art line chart with a sudden vertical spike marked June 15 next to a torn calendar page, halftone dots and bright blocks illustrating the Google Ads API PMax reporting jump.

Google Ads API Will Inflate PMax Numbers on June 15 and Refuse to Backfill

On June 15, 2026, Google's Ads API will start returning cost and conversion data for Video, Demand Gen, and App campaigns through the shopping_product resource, expand the shopping_performance_view to every campaign type that uses Merchant Center, and return all networks for Performance Max instead of

Isometric illustration of Stripe Link wallet issuing virtual one-time payment cards to AI agent silhouettes against a Mastercard verifiable intent cryptographic seal

Stripe's Link Wallet Hands AI Agents One-Time Cards So Yours Never Leaks

Stripe launched Link for AI agents at Sessions 2026 on April 30, issuing a fresh virtual card for every agent purchase so users grant OAuth access without exposing real payment credentials. The mechanism makes Stripe's new Issuing for agents platform the default rail for agent commerce, while Mastercard&

Blueprint-style schematic of Google Top Stories with a glowing Preferred Sources star, a deeplink URL diagram, and a Search Console panel labeled no data available

Google's Preferred Sources Promises 2x Publisher CTR With Zero Data to Prove It

Google updated its Preferred Sources publisher guide on April 30, 2026, adding a deeplink URL format and downloadable button assets in 16 languages so publishers can prompt readers to opt their site in from a homepage, newsletter, or social post. SVP of Knowledge and Information Nick Fox says marked sites

X Rebuilt Its Whole Ad Platform and the Signal Gap Stayed the Same

X announced a rebuilt advertising platform on April 30, 2026, with new retrieval and ranking systems, deeper xAI integration, and a phased rollout starting the same day. Independent estimates put X's average CPM at roughly $0.64 in 2026, against $4.93 on Facebook and $3.95 on

Isometric flat illustration of a TV upfront negotiation with holdco stacks, contract clauses highlighted, and an arbitrage spread arrow between buy and sell prices.

90% of Marketers Worry About Principal Media. Only 63% Have It in Contract.

The ANA's March 2026 principal media study found 58% of marketers used principal-based buying in the past year, up from 47% in 2024. Yet only 63% of agency contracts address it, and 90% of marketers say their top concern is whether the recommended inventory is in their best

Pop-art illustration of a Google Ads control panel with a September calendar page circled in red, a keyword dial yanked from DSA toward AI Max, and a rising CPA chart in comic-book yellow.

Google Auto-Upgrades DSA to AI Max in September. CPA Rose 16% in Tests.

By Notice Me Senpai Editorial Google announced on April 15 that AI Max for Search hit general availability and that all Dynamic Search Ads, automatically created assets, and campaign-level broad match users will be auto-upgraded by the end of September. Google's headline number is +14% conversions at similar