NMS Editorial Team

NMS Editorial Team

Collage illustration of a YouTube play button, small creator filming with a camera on a tripod, shopping price tags, and product review equipment

YouTube Dropped Its Affiliate Threshold to 500 Subscribers. The Interesting Part Isn’t the Creator Side.

YouTube's Shopping affiliate program now accepts creators with just 500 subscribers, down from 1,000 earlier this year and 5,000 before that. Three threshold cuts in under a year. Most of the coverage is framing this as a creator monetization story, and it is. But if you

Paper collage illustration of an email inbox with warning indicators, a spam folder, unsubscribe buttons, and a line graph trending downward

The Email Metric That's Quietly Replacing Open Rates

There's a number that most email marketers aren't tracking, and it's probably a better predictor of their future deliverability than anything on their current dashboard. Validity's latest benchmark report introduces what they're calling the "disaffection index," a composite

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