analytics

Intent Data Hit the Commodity Floor. Three Competitors Bought the Same List.

When every intent vendor pulls from the same upstream feed, three competitors end up bidding on the exact same in-market account.

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Dark dashboard mockup showing GA4 conversion data routing through a Data API endpoint with a DATA_DRIVEN versus LAST_CLICK attribution model toggle in the foreground.

Google Put GA4's Conversion Performance Report on the Data API in Alpha

Google added cross-channel conversion reporting to the Google Analytics Data API on May 4, 2026. The new conversionSpec field in RunReportRequest accepts conversion action IDs and one of two attribution models, DATA_DRIVEN or LAST_CLICK. That means data that previously lived only inside the GA4 Advertising > Conversion performance

Dark data dashboard showing healthcare enrollment form fields for race and citizenship feeding into Meta, TikTok, and Google pixel trackers with red alert markers

State Health Exchanges Leaked Race and Citizenship Data to Meta and TikTok

Bloomberg's May 4 investigation found pixel trackers on nearly all 20 U.S. state health insurance exchanges sending sensitive application data, including race, citizenship status, sex, ZIP codes, phone numbers, and questions about incarcerated family members, to Google, LinkedIn, Meta, Snap, and TikTok. More than seven million Americans

Dark dashboard showing six labeled GTM operational domain panels with a 90 percent conversion drop chart and broken consent banner overlay

GTM Is Now Six Operational Domains (and Most Containers Are Still Stuck in 2019)

Google Tag Manager in 2026 is no longer a three-step tag wrapper. It now spans six operational domains: tag management, triggers and variables, data layer and APIs, security and compliance, testing and debugging, and automation and analysis. A single consent banner misconfiguration recently cost one UK advertiser 90% of its