Amazon DSP

Pop-art image of Netflix UK ad inventory layered with Amazon shopping carts and a May 18 calendar, illustrating Amazon DSP CTV targeting on Netflix

Amazon Owns Netflix UK Shopper Targeting From May 18 With No Independent Match

Amazon will switch on Netflix UK ad inventory targeting through Amazon DSP on May 18, 2026, layering Amazon shopper data onto Netflix viewers in the UK and across EMEA. The same capability went live in the United States on April 13. Independent DSPs, including The Trade Desk, cannot replicate Amazon&

LinkedIn data stream flowing into Amazon Fire TV CTV screen with Microsoft Monetize server tower behind, pop-art style B2B job title targeting overlay

Amazon DSP Now Targets LinkedIn Job Titles on Microsoft's CTV Inventory

Amazon Ads and LinkedIn announced on May 7, 2026 that U.S. advertisers can now target LinkedIn's first-party audience data, drawn from more than 1 billion members, against Microsoft Monetize CTV inventory through Amazon DSP. The integration carries job title, industry, and seniority into deal-based buys. It is

Amazon's $70B Ad Business Is Eating Non-Endemic Budget Linear TV Used to Own

Amazon reported $17.2 billion in advertising revenue for Q1 2026, up 24% year-over-year, pushing its trailing-twelve-month ad business above $70 billion. That puts the ad engine larger than the annual US ad revenue of any single broadcast television network and roughly the size of the entire US linear TV