ChatGPT Ads

OpenAI's $60 CPM Ads Manager Doesn't Need to Be Good Yet

OpenAI quietly launched a self-serve ads manager this week, and the product is, if I am being generous, rudimentary. The platform offers real-time performance monitoring, the ability to optimize against impressions or clicks, and weekly CSV reports sent by email. There is no real-time bidding, no granular audience targeting, and

Isometric office with executive chairs spinning away from ad dashboard screens showing growth charts

OpenAI Just Reshuffled Every Executive Who Touches the Ad Business

OpenAI’s ad business crossed $100 million in annualized revenue in under six weeks. By any measure, that’s one of the fastest ad platform launches in recent memory. And as of Friday, the company lost or moved every senior executive who had a hand in building it. Three departures,

Pop art illustration of a grocery cart with digital price tags and a broken analytics dashboard displaying ChatGPT ad data errors

Albertsons Can't See Its Own ChatGPT Ad Data. They're Still Spending.

Albertsons is spending at least $200,000 on a platform where they cannot see their own campaign data. That fact, by itself, probably would not be worth writing about. Brands blow experimental budgets all the time. But Albertsons is not some startup throwing money at the latest shiny object. This