Amazon Now's 11-City Rollout Is a Retail Media Move Disguised as Delivery
Amazon launched Amazon Now on May 12, 2026, delivering thousands of items in 30 minutes or less across Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, with rollout to Austin, Denver, Houston, Minneapolis, Orlando, Oklahoma City, and Phoenix planned this year. Prime members pay $3.99 per order; non-Prime customers pay $13.