Paid Ads

Google Ads, Meta, TikTok and programmatic breakdowns for practitioners. What is breaking, what is working, what CMOs are spending on now.

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A Google Ads Editor Bug Is Silently Rewriting Your Extensions Across Accounts

If you manage Google Ads campaigns across multiple languages or markets, there's a decent chance some of your structured snippets are showing in the wrong language right now. And you probably don't know it. A confirmed bug in Google Ads Editor is silently linking structured snippet

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Google Is Putting Loyalty Programs in AI Shopping Results. If You Have One, This Is Urgent.

Google expanded its loyalty program ad features to 14 countries this week, which most outlets are covering as a geographic expansion story. It isn't. The real news is that loyalty benefits now appear in AI Mode, the conversational shopping surface that already has 75 million daily active users.

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Reddit Removes 100,000 Bot Accounts Daily. They Will Not Say How Many Are Left.

Reddit is removing 100,000 bot accounts every day. That sounds like a company taking the problem seriously until you ask the obvious follow-up: how many bots are still on the platform right now? Reddit won't say. They also won't say what percentage of historical ad

Paper collage illustration of courtroom gavel striking a social media feed with scattered advertising metrics and dollar signs

Meta Legal Losses Are Not About Fines. They Are About Your CPMs.

By Notice Me Senpai Editorial Everyone in media buying is talking about the fines. $375 million against Meta in New Mexico. $6 million split between Meta and YouTube in California. And the consensus seems to be: this is noise. Meta made $135 billion in ad revenue last year. These penalties

Paper collage illustration of advertising budget charts with money flowing away from phone screens toward scattered experimental channel icons

Experimental Ad Budgets Are Growing. Not Because Brands Want To.

By Notice Me Senpai Editorial There's a story making the rounds about how agencies and brands are getting braver with experimental budgets. The framing is upbeat. Words like "innovation" and "leaning in" are everywhere. One executive told Digiday that "there's no