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Risograph illustration of cracked Snapchat ghost logo next to rising stock chart arrow and empty office chairs

Snap Cut 1,000 Jobs and Wall Street Loved It

Snap Inc. laid off roughly 1,000 full-time employees on April 15, 2026, eliminating 16% of its workforce and closing 300 additional open positions. The cuts came two weeks after activist investor Irenic Capital pushed for a 21% headcount reduction and fell hardest on product and partnerships teams, the groups
NMS Editorial Team 15 Apr 2026, 11:44 AM
Risograph-style illustration of brand logos emerging from TikTok comment bubbles with notification counters and engagement metrics floating around a smartphone screen

Vita Coco Turned a TikTok Comment Into 250 Million Impressions

Vita Coco turned a single TikTok comment on creator Romeo Bingham's viral Dr. Pepper jingle into a paid partnership that generated over 250 million impressions and added 210,000 new followers. Brands from Olipop to Dude Wipes are now treating comment sections as a primary organic channel. Buffer&
NMS Editorial Team 15 Apr 2026, 10:50 AM
Snapchat ghost icon merging with shopping cart amid declining charts and chat bubbles in risograph style

Snap Is Selling DM Shopping While Its Highest-Value Users Quietly Leave

Snap’s global VP of SMB and mid-market, Sidharth Malhotra, made a pitch last week that sounded like a lifeline for brands still working to diversify beyond TikTok. The core argument: Snap reaches people nobody else does, and those people are ready to buy through their DMs. “40% of U.
NMS Editorial Team 14 Apr 2026, 10:12 PM
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