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Risograph illustration of Instagram and TikTok icons split by a brick wall, with a creator, shopping bag and broken link chain showing Meta blocking ads that link to TikTok

Meta Banned TikTok Links From Its Ads, and Creator Deals Take the Hit

Meta started blocking ads from ByteDance on October 8, 2026, in seven countries including the US and Canada, and the rule also covers any third-party advertiser whose campaign links to TikTok or another ByteDance property. That makes the destination URL, not the buyer, the thing Meta is policing. Any paid

NMS Editorial Team 13 Oct 2026, 7:21 AM

Risograph illustration of a phone showing a short video stamped DUPLICATE, scissors re-cutting a film strip and a falling reach arrow, for YouTube Shorts re-upload limits

YouTube Is Throttling Recycled Shorts, and Your TikTok Exports Look Recycled

YouTube said on October 1, 2026 that Shorts channels "primarily aggregating or re-uploading other creators' videos without significant changes will likely see less distribution," PPC Land reported. YouTube gave no ratio, lookback window or definition of "significant." For brands bulk-exporting TikToks and Reels to Shorts,

NMS Editorial Team 04 Oct 2026, 2:28 PM

Risograph illustration of an orange RSS icon unplugged from a socket beside a padlocked door and a calendar marked November 13, for Reddit ending RSS and API access

Reddit Kills RSS on Nov 13 (Check What Your Social Listening Runs On)

Reddit will shut off RSS feeds on November 13, 2026, stop taking new public API requests after October 31, and close public API access entirely by March 2027, according to TechCrunch. Any brand alert, listening dashboard, or Slack feed that pulls Reddit through those doors goes quiet unless its vendor

NMS Editorial Team 30 Sep 2026, 9:10 PM

Risograph illustration of identical video thumbnails with anonymous presenters reading scripts, a red termination stamp, ghosts holding microphones, and linked accounts around cash

Ghost Creators Are the PBNs of Social, and YouTube Just Started Deindexing Them

Semafor reported on September 2, 2026 that a network of "ghost creator" channels tied to Virelox, a company selling spun-up creator accounts to brands, pulled more than 45 million YouTube views using paid actors reading AI-written scripts. YouTube terminated 20 of those channels the next day under its

NMS Editorial Team 09 Sep 2026, 3:20 PM

Risograph illustration of three social platform speech bubbles of different sizes, arrows leaving the smallest toward a browser window as a marketer splits an hourglass of time

Bluesky Is Shrinking and Still Beats Threads on Referral Traffic

Threads passed 400 million monthly active users in late 2025 and its daily actives grew 21.3% year over year through July 2026. Bluesky went the other direction, falling from a 22.1 million monthly-active peak to 10.4 million. Yet publishers still report three times more referral traffic from

NMS Editorial Team 12 Aug 2026, 10:38 AM

Risograph illustration of a vertical phone showing stacked short video frames beside one wide long-form video player, with scattered small coins next to a single large coin.

YouTube Prices 10M Shorts Views the Same as 4,000 Watch Hours

YouTube Shorts pay creators an RPM of roughly $0.03 to $0.10 per thousand views, while long-form video on the same channel earns $3 or more. The gap is structural, not a niche problem: Shorts ad money goes into a shared Creator Pool, gets split by engaged views, and

NMS Editorial Team 24 Jul 2026, 9:36 PM

Risograph-style illustration of a phone screen split between a vertical Instagram Reels video frame and a square carousel post, with a budget pie chart between them.

Instagram Reels vs Feed Posts: Reels Reach Strangers, Feed Convinces Them

Instagram Reels earn 125% more reach than single-image feed posts and 36% more than carousels, according to Buffer's analysis of more than 4 million posts. Carousels return the favor on engagement, pulling roughly 12% more interaction per post than Reels. For most brand accounts the split works out

NMS Editorial Team 22 Jul 2026, 5:25 PM

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