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TikTok Go Just Handed Booking.com Inventory to the Shop Affiliate Pool

TikTok formally launched TikTok Go on May 12, 2026, an in-app booking layer that routes US users to Booking.com, Expedia, Trip.com, Viator, GetYourGuide, and Tiqets without exiting the feed. Creators with at least 1,000 followers earn commission on the bookings their videos originate. That is the same

NMS Editorial Team 14 May 2026, 4:21 PM

A British pound coin in TikTok teal stamped with £3.99, a faint 0.007 percent chart line trailing behind it, and a half-cropped AD-FREE stamp at the edge.

TikTok's £3.99 UK Ad-Free Tier Has the Meta 0.007% Problem

TikTok launched a £3.99/month ad-free subscription for UK users aged 18+ on May 11, 2026, rolling out over the coming months. The benchmark that matters for forecasting reach loss is Meta's EU ad-free tier, which a Meta executive said hit roughly 0.007% of users. That&

NMS Editorial Team 11 May 2026, 1:55 PM

Risograph illustration of three smartphone screens showing vertical video feeds labeled Prime Video, Netflix, and Disney Plus with CPM price tag overlays.

Amazon Just Put Vertical Clips Inside Prime Video's CTV Rate Card

Prime Video launched a TikTok-style Clips feed on May 8, 2026, eight days after Netflix rolled out its own vertical feed and two months after Disney+ shipped a feature called Verts. None of the three apps have published a separate rate card for the format. That puts sub-30-second swipeable inventory

NMS Editorial Team 08 May 2026, 7:37 PM

Instagram Reels cover thumbnail and first frame side by side with mismatch indicator and skip rate gauge above 50 percent, risograph print style

Instagram Cuts Reel Distribution Above 50% Skip Rate. The Fix Is Frame One, Not the Hook.

Instagram replaced its old view rate metric with skip rate in late 2025, surfacing the percentage of viewers who scroll past a Reel inside the first three seconds. Social Media Today reported the rollout in August 2025, and creator analytics tools have since converged on a clear threshold: a skip

NMS Editorial Team 07 May 2026, 11:51 AM

Meta's Bone-Structure AI Just Made Looking Young a Reach Penalty

On May 5, 2026, Meta announced its AI now reads visual cues like height and bone structure to estimate whether users are underage. The system rolls out across Instagram in 27 EU countries plus Brazil, then lands on US Facebook in June, with the UK and EU following. Anyone misclassified

NMS Editorial Team 05 May 2026, 5:44 PM

X Killed Communities. Acorn Wants $150/Month to Run Yours on Your Domain.

X is shutting down Communities on May 30, 2026, after the feature reached less than 0.4% of users while generating 80% of the platform's spam reports, financial scams, and malware, according to Head of Product Nikita Bier. Acorn, a community infrastructure product from Blacksky, debuted on May

NMS Editorial Team 04 May 2026, 6:27 PM

A TikToker Pulled $23M in Pledges to Buy Spirit Airlines in 48 Hours

Hunter Peterson, a voice actor, posted a TikTok on May 3 asking 20% of US adults to chip in a Spirit fare and buy the airline. By Sunday, 36,000 people had pledged nearly $23 million, his site crashed, and a new Instagram account hit over 100,000 followers in

NMS Editorial Team 04 May 2026, 7:28 AM

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