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Bluesky Is Shrinking and Still Beats Threads on Referral Traffic

Threads passed 400 million monthly active users in late 2025 and its daily actives grew 21.3% year over year through July 2026. Bluesky went the other direction, falling from a 22.1 million monthly-active peak to 10.4 million. Yet publishers still report three times more referral traffic from

NMS Editorial Team 12 Aug 2026, 10:38 AM

Risograph illustration of a vertical phone showing stacked short video frames beside one wide long-form video player, with scattered small coins next to a single large coin.

YouTube Prices 10M Shorts Views the Same as 4,000 Watch Hours

YouTube Shorts pay creators an RPM of roughly $0.03 to $0.10 per thousand views, while long-form video on the same channel earns $3 or more. The gap is structural, not a niche problem: Shorts ad money goes into a shared Creator Pool, gets split by engaged views, and

NMS Editorial Team 24 Jul 2026, 9:36 PM

Risograph-style illustration of a phone screen split between a vertical Instagram Reels video frame and a square carousel post, with a budget pie chart between them.

Instagram Reels vs Feed Posts: Reels Reach Strangers, Feed Convinces Them

Instagram Reels earn 125% more reach than single-image feed posts and 36% more than carousels, according to Buffer's analysis of more than 4 million posts. Carousels return the favor on engagement, pulling roughly 12% more interaction per post than Reels. For most brand accounts the split works out

NMS Editorial Team 22 Jul 2026, 5:25 PM

A Million TikTok Views Gets You 2,000 Follows. Series Content Changes the Math.

On TikTok, a million views converts to somewhere between 1,000 and 2,000 new follows, a rate of roughly 0.1% to 2%. Views are rented from the algorithm and vanish inside a week; follows compound, because each new episode of a series pulls old viewers back to your

NMS Editorial Team 20 Jul 2026, 11:36 PM

LinkedIn's Algorithm in 2026: What Gets Reach and What Gets Buried

In 2026, LinkedIn's algorithm ranks posts on dwell time and comment depth, not likes or follower count, and it sends most organic reach through personal profiles instead of company pages, which now reach roughly 5% of their own followers. A single external link in the post body cuts

NMS Editorial Team 20 Jul 2026, 11:14 PM

TikTok Go Just Handed Booking.com Inventory to the Shop Affiliate Pool

TikTok formally launched TikTok Go on May 12, 2026, an in-app booking layer that routes US users to Booking.com, Expedia, Trip.com, Viator, GetYourGuide, and Tiqets without exiting the feed. Creators with at least 1,000 followers earn commission on the bookings their videos originate. That is the same

NMS Editorial Team 14 May 2026, 4:21 PM

A British pound coin in TikTok teal stamped with £3.99, a faint 0.007 percent chart line trailing behind it, and a half-cropped AD-FREE stamp at the edge.

TikTok's £3.99 UK Ad-Free Tier Has the Meta 0.007% Problem

TikTok launched a £3.99/month ad-free subscription for UK users aged 18+ on May 11, 2026, rolling out over the coming months. The benchmark that matters for forecasting reach loss is Meta's EU ad-free tier, which a Meta executive said hit roughly 0.007% of users. That&

NMS Editorial Team 11 May 2026, 1:55 PM

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