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Pinterest's Anti-Scroll Campaign Is a Pitch for Premium Brand-Safe CPMs

Pinterest launched its biggest-ever paid media campaign on May 1, 2026, telling users to close the app and live their lives offline. The buy spans the US and UK across TV, connected TV, out-of-home, digital, social, and cinema, with creative built in-house and media handled by Mediahub. Underneath the wellness

NMS Editorial Team 03 May 2026, 7:44 AM

LinkedIn and YouTube logos with stylized B2B sales funnel showing video budget shifting to LinkedIn, with bar chart bars labeled 81% and 76% for primary B2B video channel share.

Wistia Caught B2B Video Migrating to LinkedIn at $38 CPMs and 121% ROAS

Wistia's 2026 State of Video Report found 81% of B2B businesses now name LinkedIn as their primary video channel, against 76% for YouTube. LinkedIn's share climbed 33 percentage points in two years. Most of the migration traces to where the B2B buying journey actually happens: roughly

NMS Editorial Team 01 May 2026, 11:38 AM

Risograph illustration: Reddit snoo with magnifying glass over an upvote arrow, bar chart showing weekly search users climbing from 60M to 80M.

Reddit Search Hit 80M Weekly Users and Subreddits Are Now Ranking Targets

Reddit's weekly active search users hit 80 million in late 2025, up roughly 30% year over year, and Reddit Answers queries grew from about 1 million weekly users in Q1 2025 to 15 million by Q4. Reddit also reported $625 million in ad revenue for Q1 2026, up

NMS Editorial Team 01 May 2026, 9:36 AM

Risograph illustration of a browser window scanning hidden Chrome extension tiles for Apollo, Lusha, and ZoomInfo with a magnifying glass and LinkedIn blue accents

LinkedIn's Hidden Scan Catalogs 6,278 Extensions, Including Apollo and Lusha

LinkedIn injects a 2.7MB JavaScript bundle that probes visiting browsers for 6,278 specific Chrome extension IDs, encrypts the result, and ties the fingerprint to your real name and employer. The catalog grew from 38 entries in 2017 to over 6,000 by April 2026, with 708 extensions added

NMS Editorial Team 30 Apr 2026, 9:26 PM

Spotify's Verified Badge Just Made Human Authenticity a Brand-Safety Tier

Spotify launched its Verified by Spotify green checkmark on April 30, 2026, covering more than 99% of artists listeners actively search for and explicitly excluding profiles that primarily represent AI-generated music. The badge reads as a UI tweak. The actual signal is a brand-safety tier: any UGC platform now has

NMS Editorial Team 30 Apr 2026, 8:24 PM

Instagram feed grid with several photo and carousel posts marked with red strikethroughs and an original-creator label, plus a counter showing 10 of 30 unoriginal posts in the rolling window

Instagram's 10-in-30 Aggregator Rule Just Killed the Meme-Page Buy

Instagram is now restricting recommendation reach for photo and carousel accounts that repost unoriginal content 10 or more times in any rolling 30-day window, extending a rule that previously only applied to Reels. Affected accounts disappear from Discover and feed recommendations until they spend 30 days back under the threshold;

NMS Editorial Team 30 Apr 2026, 10:10 AM

Risograph illustration of a smartphone with a crossed-out YouTube bell icon and silhouettes of sleeping subscribers around a deflating chart

YouTube Muted Inactive Subscribers and Made Sub Counts a Sponsorship Liability

YouTube began permanently muting mobile push notifications to inactive "All Notifications" subscribers on April 21, 2026, with the change rolling out globally over the following weeks. A subscriber is now classified inactive when they have not watched a channel for roughly one month and have ignored every recent

NMS Editorial Team 28 Apr 2026, 6:35 PM

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