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Dove, Netflix, and Nike Cracked Reddit by Posting Less Than Most Brands

Reddit has 121 million daily active users and openly tells brands that posting more than three times a week makes sentiment fall off a cliff. Adweek's breakdown of Reddit's 2026 brand playbook credits Dove, Netflix, and Nike for winning the platform by doing less, not more.

NMS Editorial Team 16 Apr 2026, 8:54 PM

Dr Pepper's 10-Year Fan Account Strategy Paid Off in an 11-Second Clip

Dr Pepper turned an 11-second TikTok jingle by creator Romeo Bingham into a 15-second College Football Playoff ad that aired during the January 19 broadcast, which averaged around 30 million live viewers. Keurig Dr Pepper credits a fan-first social strategy it has run for nearly a decade: operating the brand

NMS Editorial Team 16 Apr 2026, 5:41 PM

Snap Cut 1,000 Jobs and Wall Street Loved It

Snap Inc. laid off roughly 1,000 full-time employees on April 15, 2026, eliminating 16% of its workforce and closing 300 additional open positions. The cuts came two weeks after activist investor Irenic Capital pushed for a 21% headcount reduction and fell hardest on product and partnerships teams, the groups

NMS Editorial Team 15 Apr 2026, 11:44 AM

Vita Coco Turned a TikTok Comment Into 250 Million Impressions

Vita Coco turned a single TikTok comment on creator Romeo Bingham's viral Dr. Pepper jingle into a paid partnership that generated over 250 million impressions and added 210,000 new followers. Brands from Olipop to Dude Wipes are now treating comment sections as a primary organic channel. Buffer&

NMS Editorial Team 15 Apr 2026, 10:50 AM

Snapchat ghost icon merging with shopping cart amid declining charts and chat bubbles in risograph style

Snap Is Selling DM Shopping While Its Highest-Value Users Quietly Leave

Snap’s global VP of SMB and mid-market, Sidharth Malhotra, made a pitch last week that sounded like a lifeline for brands still working to diversify beyond TikTok. The core argument: Snap reaches people nobody else does, and those people are ready to buy through their DMs. “40% of U.

NMS Editorial Team 14 Apr 2026, 10:12 PM

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