NMS Editorial Team

NMS Editorial Team

Retro newspaper illustration of a Gmail inbox with an AI robot reading the top email first, percentage stats showing CTR dropping from 4.35% to 3.93%.

Gmail's AI Inbox Made 'In the Inbox' the Wrong Deliverability Win

Gmail launched AI Inbox to trusted testers in January 2026, and the broader AI summary layer rolled out across roughly a quarter of the world's email accounts in the months that followed. Folderly's analysis of billions of messages logged email click-through rates falling from 4.35%

Three blueprint stacks labeled Cloudflare, OpenAI, and Google showing AI agent runtime layers: sandbox, model harness, and endpoint connections.

Cloudflare's Project Think Lands 48 Hours After OpenAI's Sandbox SDK

Cloudflare shipped Project Think on April 13, 2026, and OpenAI shipped a sandbox-native Agents SDK two days later on April 15. Both are runtime infrastructure for AI agents to fetch, execute, and persist work across tasks, not models that read your site better. The SEO bar moved from machine-readable text

Isometric flat illustration of an org chart with human roles fading out and AI agent icons replacing them, while a revenue bar chart climbs in the foreground.

Cloudflare Called 1,100 Jobs Obsolete on Its Best-Ever Revenue Quarter

Cloudflare cut 1,100 jobs on May 7, 2026, the same day it reported a record $639.8 million quarter with revenue up 34% year over year. CEO Matthew Prince framed the cuts as a structural shift to an "agentic AI-first operating model," not a cost-saving exercise. Restructuring

Pop-art image of Netflix UK ad inventory layered with Amazon shopping carts and a May 18 calendar, illustrating Amazon DSP CTV targeting on Netflix

Amazon Owns Netflix UK Shopper Targeting From May 18 With No Independent Match

Amazon will switch on Netflix UK ad inventory targeting through Amazon DSP on May 18, 2026, layering Amazon shopper data onto Netflix viewers in the UK and across EMEA. The same capability went live in the United States on April 13. Independent DSPs, including The Trade Desk, cannot replicate Amazon&

Blueprint diagram of FAQ schema JSON-LD struck through next to a Google Search Console FAQ report fading out, with an AI Overview replacing the FAQ accordion in a SERP

Google Killed FAQ Rich Results 33 Months After Quietly Strangling Them

Google confirmed on May 8, 2026 that FAQ rich results stopped appearing in Search as of May 7. Support in the Rich Results Test and the dedicated FAQ rich result report disappear in June 2026, and Search Console API support is removed in August. The lost SERP real estate is

Blueprint-style schematic of a Google ranking dashboard showing two SERP volatility spikes fifteen days apart and a red flag marking the May 8 unconfirmed update.

Google's SERPs Just Spiked Red Without an Update. Twice Now Since March.

Every major SERP volatility tracker (Mozcast, Semrush Sensor, Sistrix, Algoroo) flashed red on May 8, 2026, with no announced Google update behind it. This is the second unconfirmed spike in thirty days, the first having hit on April 23, fifteen days after the March 2026 core update closed. The 48-hour