NMS Editorial Team

NMS Editorial Team

Liquid Death Is Giving Away a House. The Stunt Isn't the Story.

A publicly traded homebuilder and a canned water company with a death metal logo just partnered on a house where every faucet pours soda-flavored sparkling water. If your first instinct is to call this a gimmick, I'd slow down. The stunt is funny. The strategy behind it is

Pop art illustration of PMax campaign dashboard with seasonal creative themes overlaying Google Ads interface elements

Google Spent Three Years Saying Trust PMax. Now They Are Handing the Controls Back.

Google spent the last three years telling PMax advertisers to trust the algorithm. Hand over your assets, set a budget, let the machine figure out where to show what. Now they're quietly adding features that do the exact opposite: giving advertisers more granular creative control inside the campaigns

Isometric illustration of AI search platforms citing Reddit YouTube and LinkedIn as data flows between platform icons

AI Search Engines Have Favorite Sources. Your Website Probably Isn't One of Them.

If you've spent the last year optimizing your own site for AI visibility, there's a decent chance you've been aiming at the wrong target entirely. A new study from Peec AI analyzed 30 million citations across five major AI search platforms, and the findings

Pop art illustration of a grocery cart with digital price tags and a broken analytics dashboard displaying ChatGPT ad data errors

Albertsons Can't See Its Own ChatGPT Ad Data. They're Still Spending.

Albertsons is spending at least $200,000 on a platform where they cannot see their own campaign data. That fact, by itself, probably would not be worth writing about. Brands blow experimental budgets all the time. But Albertsons is not some startup throwing money at the latest shiny object. This

Ecommerce product page ranking first on Google while ChatGPT recommends competitors

You Can Rank First on Google for Everything and Still Be Invisible to ChatGPT

A post on r/ecommerce this week captured something a lot of brands are quietly experiencing but nobody's really talking about. An ecommerce brand owner, six years into building their business, described ranking on page one of Google for every major product category they compete in. Strong domain

Search analytics dashboard showing declining organic CTR alongside AI Overview indicators

The Old Traffic Recovery Playbook Assumed Google Was the Problem. It Is Not Anymore.

Most SEO teams responding to traffic drops still run the same play they've been running since 2019. Audit technical issues, check for algorithmic penalties, refresh thin content, build more links. It's a reasonable response to a problem that increasingly doesn't exist. Traffic declines in