NMS Editorial Team

NMS Editorial Team

Blueprint illustration of a Google search results page where an AI answer box covers organic links, with a small coin weighed against a stack of click arrows

Google Priced Your Content for AI Answers at 0.1% of Ad Revenue

Google is paying roughly 100 publishers through an "AI contribution pilot" for content used in AI Overviews, AI Mode and Gemini, according to The Information. For small and midsize sites, those payments work out to less than 0.1% of their ad revenue. Meanwhile, AI Overviews cut the

Illustrated collage of a laptop with an affiliate commission slider, scissors beside a 20% off coupon, outreach envelopes, and a product sample in a shipping box

How to Start an Affiliate Program Without an Agency (the Tool Is the Easy Part)

Starting an affiliate program in-house takes three things: tracking software (from about $49 a month, or free through Shopify Collabs), a commission set from your gross margin, and a recruited first cohort of partners. The software is the easy part. Most new programs stall because nobody recruits, and the ones

Pop art illustration of a padlocked Safari compass and an iPhone with an empty ad slot, showing iOS 27 blocking The Trade Desk ads

Apple's iOS 27 Quietly Cut The Trade Desk Off Safari (and Buyers Weren't Told)

Apple's iOS 27, released September 14, 2026, added adsrvr.org to WebKit's tracking blocklist, and according to AdExchanger that domain is The Trade Desk's core ad request and delivery endpoint, not an identity service. The result: TTD campaigns have been unable to serve ads

Isometric illustration of a small shop with an AI robot assistant reviewing ad performance charts and a ledger, representing Meta Muse for Small Business

Meta's New Small Business Agent Will Grade Meta's Own Ads (Check Its Math)

Meta launched Muse for Small Business in the U.S. and Canada on September 29, 2026, letting its AI agent connect to Meta ad accounts, Instagram analytics, Shopify, Stripe, QuickBooks and more than a dozen other tools. The catch for advertisers: the agent suggesting fixes to your Meta ads is

Isometric world map comparing ChatGPT ads click-through rates, with Brazil, Mexico, Japan and South Korea highlighted above five English-speaking markets

Why ChatGPT Ads Click Better in Brazil Than in the U.S. (It's Not the Users)

ChatGPT ads averaged 0.73% click-through rate in the U.S. through mid-September 2026, while Brazil hit 1.91%, Mexico 1.55%, Japan 1.53% and South Korea 1.21%, according to a Graphite report built on Similarweb panel data. The gap looks more like auction crowding and advertiser mix

Pop art illustration of a giant Amazon-style cardboard box swallowing TV, phone and speaker icons while a robotic arm turns a budget dial over a blank ROAS report

Amazon Just Folded Its DSP Into an Agent, and Your Channel ROAS Goes With It

At unBoxed in San Francisco on September 29, 2026, Amazon merged its ads console and DSP into one platform called Amazon Ads Agent and made Full-Funnel Campaigns available to every US advertiser. You hand over products, creative and budget; Amazon's AI splits spend across sponsored ads, display, video