NMS Editorial Team

NMS Editorial Team

Pinterest Just Made 600M Pinners Targetable on CTV Inventory It Doesn't Own

Pinterest launched tvScientific by Pinterest on April 27, 2026, opening its 600 million monthly active users to third-party connected TV inventory through what Pinterest calls "all the major SSPs." It is the first time Pinterest audiences are retargetable off-platform. Early tests showed a 27% outcome lift per $100

Pop-art collage of a PayPal verified checkmark stamp, dollar bills morphing into transparent ad ID cards, and a free price tag on a glowing digital identity badge

PayPal Wrapped 400M Verified Buyers Into an Ad ID and Priced It at Zero

PayPal launched PayPal Ads ID on April 27, 2026, a deterministic advertising identifier built on 400 million verified PayPal and Venmo accounts and over 25 billion transactions. The ID is free to all PayPal Ads commercial partners, with no software fees and no CPM uplift. Launch partners are Magnite, PubMatic,

Blueprint-style diagram showing Polymarket bet rows infiltrating a Google News headline layout, with structural lines connecting the bet pages to NewsArticle schema fields

Polymarket Outranked Reuters in Google News Because Bet Pages Look Like News

Polymarket's prediction-market pages surfaced in Google News' For You feed, home page, and Top Stories results between January and April 2026, sometimes ranking above Reuters and the Financial Times on stories like Strait of Hormuz transit. Google called the placement "in error" and stopped surfacing

Pop art mobile Google search results page with a small 'AI' badge highlighted on a sponsored ad and a flat YoY chart drifting in the corner

Google's New 'AI' Label on Search Ads Will Quietly Drift Your YoY Benchmarks

Google is testing an "AI" label on some mobile search ads, spotted April 26, 2026 by SEO consultant Brodie Clark. Two variants are running: a rounded pill and an "AI" text with an info icon. Clicking either does nothing. Paid teams should start segmenting AI-surface impressions

Blueprint diagram of a Google SERP with an AI Overview box at top, a 38% downward arrow, and twin satisfaction gauges showing identical readings.

The First Randomized AI Overviews Study Pinned the Click Loss at 38%

Saharsh Agarwal (Indian School of Business) and Ananya Sen (Carnegie Mellon) ran the first randomized field experiment on Google's AI Overviews, recruiting 1,065 US desktop Chrome users between January and February 2026. Hiding AI Overviews raised outbound clicks from 0.38 to 0.61 per search, a

Made By Dyslexia Built a Jeremy Irons Short to Win the 'What Is Dyslexia' Panel

Made By Dyslexia, a UK charity, premiered an animated short titled What Is Dyslexia? at the BFI IMAX on April 25, 2026, with Jeremy Irons and Liv Tyler in the cast. The film is the marketing. A title matching the most-searched dyslexia query qualifies the project for a Google Knowledge

Meta's One-Click CAPI Is Free Because You're the Training Data

Meta launched a one-click Conversions API setup inside Events Manager on April 15, 2026, and confirmed the rollout live on April 27. Existing Pixel users can mirror every web event server-side in six clicks, with no developer, no maintenance, and no cost. Meta says CAPI advertisers see an average 17.