NMS Editorial Team

NMS Editorial Team

Reddit alien mascot holding a giant alarm clock with Remind Me notification bubbles in pop-art halftone style

Why Reddit's Reminder Ads Hit 3.1x Meta CTR (It's Not the Creative)

Reddit moved Reminder Ads from beta to global general availability on April 13, 2026, opening the format to every advertiser running awareness or traffic campaigns. Premier Boxing Champions hit a 3.1x higher CTR than its Meta benchmark using the format, plus a 25% lower cost per reminder than Reddit&

Safari 26 Strips GCLID From 20% of Sessions and Google Ads Has No Native Fix

Safari 26's tracking protection strips the GCLID parameter from Google Ads URLs in private browsing, which is roughly 20% of Safari sessions. Without GCLID, Google Ads cannot match the click to the conversion, and Smart Bidding starts misreading Safari traffic as unprofitable. The working fix is renaming GCLID

Blueprint schematic of a Google AI Mode citation card with the publisher title crossed out and replaced by a first name, magnifying glass over the swapped anchor text

Google's AI Mode Rewrote Publisher Titles Until Lily Ray Called It Out

Google confirmed on April 23, 2026 that AI Mode has been rewriting publisher citation titles into a person's name when the page mentions someone by name. Rajan Patel at Google said "It is a bug. Thanks for pinging, we'll fix" after Lily Ray posted

Isometric illustration of tripled OpenAI crawler bots streaming into a publisher's server as a thin referral arrow shrinks backward, with training-vs-search pipeline split

OpenAI's Crawl Tripled After GPT-5 While ChatGPT Users Fell 28%

OpenAI's web crawl roughly tripled after the August 2025 GPT-5 launch, according to a Botify analysis of 7+ billion server log entries collected between November 2024 and March 2026. OAI-SearchBot events rose 3.5x, GPTBot events rose 2.9x. Over the same window, ChatGPT-User events (the crawler that

Marc Jacobs Adopted China's $9.4B Microdrama Format to Sell a Pre-Fall Bag

Marc Jacobs released The Scene on April 24, 2026: a three-minute scripted microdrama written by and starring Rachel Sennott, anchored to the new pre-fall Scene Bag launching April 30. The film opens Question Marc, a social-first storytelling platform run by CMO Kristin Patrick, and pulls a format that grossed $9.

Google Ads Demand Gen image ads stacked in an 'In Review' tray next to a large stopwatch showing over seven days, illustrating the review queue delay

Google Admitted Demand Gen Image Ads Are Taking Over a Week to Clear Review

Google Ads Liaison Ginny Marvin confirmed on April 24 that "some Demand Gen image ads are taking longer than expected to complete review." Reported delays are running past seven days, against Google's documented one-to-two day standard. Search and Performance Max campaigns are clearing review at normal

Blueprint schematic of a Google Search Console impressions chart with the May 2025 to April 2026 inflation window highlighted alongside an AI Overviews CTR rebound curve.

The AI Overviews CTR Rebound Tracks Google's Impressions Bug, Not a SERP Shift

Seer Interactive's April 2026 study of 53 brands and 2.43 billion impressions reports organic CTR on AI Overview queries climbed from 1.3% (December 2025) to 2.4% (February 2026), an 85% increase. That window overlaps Google's 11-month Search Console impressions bug, disclosed April 3