NMS Editorial Team

NMS Editorial Team

Blueprint diagram of Google's GEO Partner Manager job listing with partner arrows flowing from ChatGPT, Gemini, and Claude toward Google surfaces.

Google Posted a GEO Partner Manager Job While Gary Illyes Says GEO Isn't Real

Google's Large Customer Sales team posted a "GEO Partner Manager, Performance Solutions" role this week, listing a $124,000 to $180,000 base salary and spelling out "Generative Engine Optimization" seven times in one job description. The listing sits inside Google Ads, not organic

The Tearquilizer Ran on a 2023 Study and Zero Media Budget

The Tearquilizer Ran on a 2023 Study and Zero Media Budget The Tearquilizer is a satirical perfume launched April 22, 2026 by two Amsterdam creatives, Carlota Real and Natalia Zapata. No agency, no product, no paid media. It went viral by repackaging a 2023 PLOS Biology study showing men became

Technical blueprint dashboard showing multiple SEO ranking volatility tracker line charts spiking on April 23, 2026, with Semrush, Mozcast, and Sistrix labels visible on the grid.

Google's SERP Trackers Spiked Again 15 Days After the March Core Update Closed

Google's March 2026 core update ended on April 8. Fifteen days later, on April 23, Semrush, Mozcast, Sistrix, and the Wireboard aggregator all lit up again, with several tools recalibrating their default scales to handle the new range. Google's own guidance says to wait a full

Pop-art illustration showing an anonymous silhouette with a sponsored ChatGPT chat bubble, a crossed-out OpenAI help page, and a $25 CPM price tag

ChatGPT Ads Hit Logged-Out Users (Despite OpenAI's Own Help Page)

OpenAI has begun serving ChatGPT ads to users who are not signed in, per AdExchanger reporting from April 23, 2026. OpenAI's own help page still states that during the initial testing phase, ads will not appear to logged-out users. The shift pushes ChatGPT's ad surface from

Pop-art style illustration of a YouTube play button fused with a SiriusXM satellite dish above a bold 212M audio listener figure and CPM dollar graphic.

YouTube Gave SiriusXM 212M Audio Listeners Because It Couldn't Monetize Them

YouTube handed SiriusXM Media exclusive sales rights to its US audio ad inventory starting fall 2026, covering 212 million monthly US listeners across podcasts, talk shows, and background music on the platform. The deal is Google quietly admitting that audio ads require a specialist sales desk it never built. For

Pop-art style dashboard split into click and engage-through buckets with a 5-second timer and ROAS chart, illustrating Meta's 2026 attribution rewrite

Meta Rewrote Click Attribution and Dropped the Engaged-View Window to 5 Seconds

Meta rolled out a new default attribution setting in March 2026, and the rollout is continuing progressively through April: 7-day click, 1-day engage-through, 1-day view, applied to campaigns optimizing for website or in-store conversions. Only real link clicks now qualify as click-through. Likes, shares, and saves moved into a renamed