NMS Editorial Team

NMS Editorial Team

Stylized Netflix mobile phone vertical scroll feed with pop-art halftone ad price tags shifting from $30 CPM to $10 CPM in Netflix red and black

Netflix's Vertical Feed Puts Reels-Style Inventory Inside a $30 CTV CPM

Netflix confirmed on April 17 it is launching a TikTok-style vertical video feed in its mobile app at the end of April 2026, paired with GenAI-based recommendations. That feed arrives as Netflix chases a $3 billion 2026 ad target and readies Q2 interactive ad formats, creating inventory that looks less

Google Is Closing the Ads API Hijack Loophole With Mandatory MFA on April 21

Google is making multi-factor authentication mandatory for new Google Ads API OAuth 2.0 refresh tokens starting April 21, 2026. Existing tokens keep working, but the second credentials need re-auth, the TWO_STEP_VERIFICATION_NOT_ENROLLED error stops the job cold. Agencies running Google Ads Scripts, Editor, BigQuery Data Transfer,

Magazine rack with Bravo, Cosmopolitan, and Autozeitung covers pixelating into binary code under a looming AI search icon, stark pop-art style

Bauer Killed Most of Its German Websites and Named AI Search the Culprit

Bauer Media Group will close Bauer Xcel Media Deutschland on September 30, 2026, pulling the websites for Bravo, Cosmopolitan, and Autozeitung offline and eliminating roughly 160 digital publishing jobs. The official April 14 announcement names AI search as the cause, citing Ahrefs data showing AI Overview results now correlate with

Meta's Suite of Truth Is a Measurement Framework Where Meta Grades Itself

Meta published "Building a Suite of Truth" on May 28, 2025, recommending advertisers combine rules-based attribution, MMM, and randomized experiments. The framework is backed by 307 Meta Conversion Lift studies and claims last-click attribution hides 31% of Meta's incremental conversions. All three measurement tiers, as Meta

Stacked area chart of Performance Max spend across Shopping, Search, YouTube, and Display channels in pop-art style, with the small YouTube and Display slivers highlighted

Google Shows Where Your PMax Budget Goes. Not What It Bought.

Google rolled out a Performance Max channel performance timeline in April 2026 that shows weekly spend across Search, YouTube, Display, Discover, Gmail, and Maps. Across 61 advertiser accounts studied by BMG360, the average PMax campaign puts roughly 58% of spend on Shopping, 34% on Search, and 4% each on YouTube