AI Search

Dark data visualization showing traffic decline curves converging into collaborative network nodes

Local Publishers Lost Half Their Traffic to AI. Their Response Is Worth Stealing.

A group of local publishers just did something that most individual publishers have been avoiding for years: they admitted the problem is too big to solve alone. According to AdExchanger's reporting, local news publishers in the Local Media Consortium are seeing 25 to 50 percent traffic declines from

Retro newsprint illustration of scattered data charts and a blank text file, representing the SE Ranking study finding llms.txt has zero impact on AI visibility

300,000 Domains Tested llms.txt. It Does Nothing for AI Visibility.

The premise behind llms.txt was straightforward: give AI models a structured file that explains what your site is about, and they'll cite you more often. It's a clean idea. Intuitive, even. It arrived in the SEO world with the kind of momentum that usually means

Blueprint-style diagram showing llms.txt file connected to search rankings chart and AI neural network, with a magnifying glass scanning domain data overlaid on static noise pattern

300,000 Domains Tested llms.txt. It Does Nothing for AI Visibility.

The premise behind llms.txt was straightforward: give AI models a structured file that explains what your site is about, and they'll cite you more often. It's a clean idea. Intuitive, even. It arrived in the SEO world with the kind of momentum that usually means

Isometric illustration of AI search platforms citing Reddit YouTube and LinkedIn as data flows between platform icons

AI Search Engines Have Favorite Sources. Your Website Probably Isn't One of Them.

If you've spent the last year optimizing your own site for AI visibility, there's a decent chance you've been aiming at the wrong target entirely. A new study from Peec AI analyzed 30 million citations across five major AI search platforms, and the findings

ChatGPT Just Became a Local Search Engine. Nobody Has a Playbook for That Yet.

On March 26, OpenAI added a toggle to ChatGPT. Settings, Data Controls, Location Sharing, off by default. Five days later, local search might have a second major player for the first time in a decade. And almost nobody in local SEO is talking about it. What the Toggle Actually Does

Blueprint-style diagram of AI search traffic flows from Gemini, Perplexity, and ChatGPT to websites with varying stream widths

Gemini vs Perplexity Traffic: Raw Clicks vs. Real Value

Gemini Flipped the Traffic Scoreboard in Four Months In August 2025, Perplexity was sending roughly three times more referral traffic to websites than Google Gemini. By January 2026, Gemini had overtaken it, sending 29% more visitors globally and 41% more in the United States. That reversal happened in about four

Compressed vector grid with magnifying glass scanning hundreds of documents, representing Google search evaluating more pages

Google's TurboQuant Could Let Search Read Hundreds of Pages Per Query Instead of 30

Google published a research paper last week introducing TurboQuant, a compression algorithm that makes vector search dramatically faster and cheaper. The coverage has focused on the technical achievement. The part that matters for anyone doing SEO is what happens when Google can semantically evaluate hundreds of documents per query instead