AI Search
AI Search Has a Wealth Gap Most Marketers Haven't Priced In
The GEO conversation has been loud. Every conference, every newsletter (including this one), every SEO consultant has spent the last year telling you to optimize for AI search visibility. Get cited by ChatGPT. Show up in Google's AI Overviews. Make your content AI-friendly. Good advice, mostly.
But there&
ChatGPT 5.3 Cut Its Citations by 20% and Google Rank Picks the Survivors
OpenAI shipped GPT-5.3 Instant to all ChatGPT users on March 3 and did not issue a press release about what it would do to publishers. The change was quiet: fewer outbound links per response, more internal reasoning, and a citation filter that looks suspiciously like Google's own
Pfizer Moved AI Search In-House in 60 Days (the SEO Industry Should Worry)
Pfizer didn't issue a press release about this. There wasn't a keynote or a blog post announcing the strategy shift. The company quietly moved its entire SEO and AI discoverability operation in-house over the course of 60 days, according to Digiday. And that timeline tells you
The Fastest Way to Rank in ChatGPT Is to Rank in Bing (Yes, Bing)
If you've spent the last twelve months running GEO audits, buying visibility trackers, and trying to reverse-engineer what ChatGPT "prefers," I have slightly awkward news. The thing you were supposed to optimize was Bing. It has been Bing the whole time. Two separate studies published this
The Verge Just Handed Every CMO an Excuse to Cut Their GEO Budget
The interesting thing about The Verge's piece on the AI SEO industry is the timing, not the argument itself. The argument has been circulating in trade press for months. Jeremy Moser at uSERP told Digiday back in the summer that 80 percent of GEO is good fundamental SEO,
Yahoo Got Cited 30,000 Times by AI While Blocking Google's Crawler
Yahoo's robots.txt explicitly disallows Google-Extended, the crawler Google created so publishers could opt out of Gemini training without losing search visibility. By the standard logic of every "block AI bots" guide written in the last two years, that should keep Yahoo content out of AI