analytics

Dark navy data visualization with neon teal and red bidding curves crossing over a single account node, illustrating B2B intent data overlap across competitors

Intent Data Hit the Commodity Floor. Three Competitors Bought the Same List.

Dark dashboard mockup showing GA4 conversion data routing through a Data API endpoint with a DATA_DRIVEN versus LAST_CLICK attribution model toggle in the foreground.

Google Put GA4's Conversion Performance Report on the Data API in Alpha

Google added cross-channel conversion reporting to the Google Analytics Data API on May 4, 2026. The new conversionSpec field in RunReportRequest accepts conversion action IDs and one of two attribution models, DATA_DRIVEN or LAST_CLICK. That means data that previously lived only inside the GA4 Advertising > Conversion performance

Dark data dashboard showing healthcare enrollment form fields for race and citizenship feeding into Meta, TikTok, and Google pixel trackers with red alert markers

State Health Exchanges Leaked Race and Citizenship Data to Meta and TikTok

Bloomberg's May 4 investigation found pixel trackers on nearly all 20 U.S. state health insurance exchanges sending sensitive application data, including race, citizenship status, sex, ZIP codes, phone numbers, and questions about incarcerated family members, to Google, LinkedIn, Meta, Snap, and TikTok. More than seven million Americans

Verified human silhouette tied by a cryptographic trust token to an AI shopping agent icon, dark blue and electric green data viz dashboard with a real-time trust score gauge.

Experian's Agent Trust Splits AI Shoppers Into Verified Humans and Reportable Waste

Experian launched Agent Trust on April 30, 2026, binding AI shopping agents to verified human identities through a real-time Agent Trust Token and an Agent Registry. Built with Visa, Cloudflare, and Skyfire, it splits inbound AI traffic into requests cryptographically tied to a verified consumer and everything else. Add a

Dark analytics dashboard showing Amazon DSP and Prime Video CTV bars rising while Meta and TikTok bars fall, with weight-redistribution arrows over a 14-country world map

Amazon's MMM API Hit GA and Repriced Every Channel That Isn't Amazon

Amazon's Marketing Mix Modeling API exited beta on May 3, 2026, hitting general availability across 14 markets including the US, UK, Germany, India, and Japan. The release adds six new endpoints that pipe Amazon ad metrics and retail signals (purchases, detail-page views, add-to-cart) directly into MMM vendor pipelines.

Dark navy data-viz dashboard showing a six-item GA4 setup checklist with a bold 73 percent callout in red-orange and dimmed warning indicators behind hidden chart layers.

GA4's Task Assistant Won't Find the Silent Misconfigs Hitting 73% of Properties

Google Analytics shipped Task Assistant on April 29, 2026, replacing the old Setup Assistant with a six-category guided checklist that walks Administrators, Editors, and Marketers through GA4 configuration. The new tool only catches missing setup, not silent misconfigurations. A March 2026 audit found 73% of GA4 properties had quiet tracking