paid-ads

Pop art illustration of a Meta-branded server stack feeding a conveyor belt of ad variations into a phone screen, with a confused media buyer holding an empty targeting dashboard.

Jon Loomer's 2027 Meta Forecast: Stop Tuning Targeting, Start Feeding Andromeda

Jon Loomer published a 2027 forecast on May 12 that effectively retires the manual targeting role inside Meta accounts. Andromeda, the retrieval engine Meta detailed in its December 2024 engineering post, is doing the audience work now: +6 percent recall and +8 percent ads quality on selected segments, per Meta&

Editorial diagram showing two account icons connected by an auto-link signal with a 30-day opt-out countdown

Google's June 10 YouTube Auto-Link Is the Cleanest Ads Admin Audit You'll Get

Starting June 10, 2026, Google will automatically connect Google Ads accounts to associated YouTube channels when its systems detect a high-confidence ownership match. A 30-day email notification goes out first, and a single opt-out from any admin on either side cancels the link. The detection signals are shared login credentials,

Pop-art illustration of an AppLovin smartphone interstitial ad with a steep rising CPM curve, a June 2026 calendar page, and a $7B auction-demand price tag

AppLovin's $7B First-Year Math Explains Why the June Axon Window Closes Fast

AppLovin posted $1.84 billion in Q1 2026 revenue, up 59% year over year, and confirmed its Axon ad platform opens self-serve to all advertisers globally in June. CEO Adam Foroughi pegged the math at roughly $70,000 in first-year ad spend per new customer, which at 100,000 signups

Pop art illustration of a TikTok Ads Manager dashboard with creator video thumbnails being auto-pulled into a campaign and an Auto-Select toggle set to on.

TikTok Smart+ Is Running Other Creators' Videos in Your Account by Default

TikTok Smart+ campaigns include an Auto-Select Creatives setting that pulls third-party creator videos from TikTok One into your ad account automatically. Advertisers on r/PPC reported this week they had not noticed it was running. The setting is on by default in Smart+, and the opt-out is a single "

Pop-art illustration of a steep Meta ads spend graph hitting a ceiling, stacked dollar bills, a frequency dial at four, and a comic BOOM burst over a paid social dashboard.

Scaling Meta Ads Spend Without Killing ROAS: The Threshold Nobody Talks About

Scaling Meta ads usually breaks somewhere between $1,000 and $2,000 per day per ad set, even when you raise budgets the textbook 20% every 72 hours. The threshold that actually kills ROAS is not the rate of change. It is the spread between in-platform ROAS and incremental ROAS,

Pop-art illustration of a PPC veteran crossing out the word KEYWORDS with a red marker beside exploding match-type pie charts and an AI MAX stamp

Optmyzr's Co-Founder Eulogized Keywords. His Own Study Says Phrase Still Wins.

Frederick Vallaeys, Google's first AdWords Evangelist and co-founder of Optmyzr, published a piece on Search Engine Journal calling the keyword system he helped build "obsolete." His argument: keywords are becoming an advertiser artifact, AI Max is the replacement, and most teams have six months to retool.