seo

Blueprint diagram of a Google SERP with an AI Overview box at top, a 38% downward arrow, and twin satisfaction gauges showing identical readings.

The First Randomized AI Overviews Study Pinned the Click Loss at 38%

Saharsh Agarwal (Indian School of Business) and Ananya Sen (Carnegie Mellon) ran the first randomized field experiment on Google's AI Overviews, recruiting 1,065 US desktop Chrome users between January and February 2026. Hiding AI Overviews raised outbound clicks from 0.38 to 0.61 per search, a

Made By Dyslexia Built a Jeremy Irons Short to Win the 'What Is Dyslexia' Panel

Made By Dyslexia, a UK charity, premiered an animated short titled What Is Dyslexia? at the BFI IMAX on April 25, 2026, with Jeremy Irons and Liv Tyler in the cast. The film is the marketing. A title matching the most-searched dyslexia query qualifies the project for a Google Knowledge

Blueprint-style technical diagram of a Bing Copilot search answer with the cited text dimmed out and only a tiny superscript citation number highlighted as the new click target.

Bing Is Shrinking Copilot's Citation Click Target to a Single Mark

Microsoft Bing is testing Copilot Search results that strip the inline link off the cited answer text and leave only the small superscript citation number clickable. The change shrinks each citation from a full-sentence target to one character. Bing's own AI Performance report, which launched in February, still

Blueprint diagram of a news publisher robots.txt file with GPTBot and ClaudeBot lines marked disallowed, beside a chart showing 7% weekly traffic decline.

Wharton Priced AI-Crawler Blocking at 7% of a Publisher's Weekly Visits

A Wharton-Rutgers working paper tracked 30 news publishers from November 2022 through May 2024 and found that blocking AI crawlers cuts a publisher's weekly visits by roughly 7%. The drop showed up in three independent traffic datasets and held inside a Comscore household panel, meaning real humans, not

Blueprint diagram of a cliff edge labeled 30% on one side and 68% on the other, with five interconnecting building-block icons bridging across in technical schematic notation.

Cyrus Shepard Found the 4-Trait Cliff: Site Win Rates Jump From 30% to 68%

Cyrus Shepard analyzed 400+ websites for his Zyppy Signal newsletter on April 9, 2026 and found a sharp inflection in 2026 Google traffic outcomes. Sites with three of his five Google-friendly traits won the algorithm 30.7% of the time. Sites with four traits won 68.1%, more than doubling

Schematic blueprint showing Google AI Overviews box at top of search results page with bounce-click loop arrow returning to the search bar above a declining CTR chart

Liz Reid Repeated Google's 'Bounce Clicks' Defense Without Showing the Data

Liz Reid, Google's head of Search, has used the phrase "bounce clicks" three times since August 2025 to explain AI Overview traffic losses, most recently on Bloomberg's Odd Lots on April 23, 2026. She shared no supporting data in any appearance. Independent studies measured

Blueprint schematic of a Google AI Mode citation card with the publisher title crossed out and replaced by a first name, magnifying glass over the swapped anchor text

Google's AI Mode Rewrote Publisher Titles Until Lily Ray Called It Out

Google confirmed on April 23, 2026 that AI Mode has been rewriting publisher citation titles into a person's name when the page mentions someone by name. Rajan Patel at Google said "It is a bug. Thanks for pinging, we'll fix" after Lily Ray posted