Home
About

social-media

X Is Killing Communities. IShowSpeed's 100K Group Averaged 287 Active Users.

X Is Killing Communities. IShowSpeed's 100K Group Averaged 287 Active Users. X is shutting down Communities on May 30, 2026, after admitting the feature reached less than 0.4% of users while producing 80% of platform spam, scams, and malware. Head of product Nikita Bier disclosed that IShowSpeed&

NMS Editorial Team 23 Apr 2026, 2:53 PM

LinkedIn's 360Brew Cut 98% of Creators' Reach and Made Saves Worth 5 Likes

LinkedIn's feed is now ranked by 360Brew, a 150-billion-parameter in-house LLM that reads posts by semantic meaning instead of engagement velocity. Since the rollout, 98% of creators saw reach decline across 621,000 tracked posts, per AuthoredUp. One save now drives 5 times more reach than a like,

NMS Editorial Team 23 Apr 2026, 1:16 PM

Risograph illustration of a YouTube play button with scissors cutting a video timeline over a faded Clips label and a glowing 2:30 timestamp marker

YouTube Killed Clips Because Shareability Was Hurting Session Depth

YouTube announced on April 17, 2026 that it is removing the ability to create new Clips, the 60-second shareable video slices viewers could grab from any public video. Timestamp sharing replaces them, which links to a start point but drops the end point, custom description, and dedicated URL. The change

NMS Editorial Team 17 Apr 2026, 7:51 PM

Melted Solids Shot Mamdani to 236M Views. The Brand Version Won't Ship.

Melted Solids, the two-person Brooklyn agency behind Zohran Mamdani's mayoral primary campaign, drove more than 236 million Instagram views in the final month of the primary alone, with individual pieces like the halal inflation video pulling close to 20 million views on Twitter before crossover. The production ran

NMS Editorial Team 17 Apr 2026, 7:49 AM

Risograph-style illustration of a TV broadcast desk beside a phone showing a short vertical clip, representing The Daily Show parallel digital and broadcast teams.

The Daily Show Hit 2.5 Billion Views in One Quarter by Not Going Clip-First

The Daily Show logged 2.5 billion social views in Q1 2026, up 56% from a year earlier, alongside 144.7 million engagements (up 28%) and 4.7 billion minutes consumed (up 57%). The driver was not clip-first production. A dedicated digital team runs parallel to the broadcast, and segments

NMS Editorial Team 16 Apr 2026, 9:33 PM

Dove, Netflix, and Nike Cracked Reddit by Posting Less Than Most Brands

Reddit has 121 million daily active users and openly tells brands that posting more than three times a week makes sentiment fall off a cliff. Adweek's breakdown of Reddit's 2026 brand playbook credits Dove, Netflix, and Nike for winning the platform by doing less, not more.

NMS Editorial Team 16 Apr 2026, 8:54 PM

Dr Pepper's 10-Year Fan Account Strategy Paid Off in an 11-Second Clip

Dr Pepper turned an 11-second TikTok jingle by creator Romeo Bingham into a 15-second College Football Playoff ad that aired during the January 19 broadcast, which averaged around 30 million live viewers. Keurig Dr Pepper credits a fan-first social strategy it has run for nearly a decade: operating the brand

NMS Editorial Team 16 Apr 2026, 5:41 PM

Sign up

Notice Me Senpai © 2026.