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Instagram feed grid with several photo and carousel posts marked with red strikethroughs and an original-creator label, plus a counter showing 10 of 30 unoriginal posts in the rolling window

Instagram's 10-in-30 Aggregator Rule Just Killed the Meme-Page Buy

Instagram is now restricting recommendation reach for photo and carousel accounts that repost unoriginal content 10 or more times in any rolling 30-day window, extending a rule that previously only applied to Reels. Affected accounts disappear from Discover and feed recommendations until they spend 30 days back under the threshold;

NMS Editorial Team 30 Apr 2026, 10:10 AM

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YouTube Muted Inactive Subscribers and Made Sub Counts a Sponsorship Liability

YouTube began permanently muting mobile push notifications to inactive "All Notifications" subscribers on April 21, 2026, with the change rolling out globally over the following weeks. A subscriber is now classified inactive when they have not watched a channel for roughly one month and have ignored every recent

NMS Editorial Team 28 Apr 2026, 6:35 PM

X Is Killing Communities. IShowSpeed's 100K Group Averaged 287 Active Users.

X Is Killing Communities. IShowSpeed's 100K Group Averaged 287 Active Users. X is shutting down Communities on May 30, 2026, after admitting the feature reached less than 0.4% of users while producing 80% of platform spam, scams, and malware. Head of product Nikita Bier disclosed that IShowSpeed&

NMS Editorial Team 23 Apr 2026, 2:53 PM

LinkedIn's 360Brew Cut 98% of Creators' Reach and Made Saves Worth 5 Likes

LinkedIn's feed is now ranked by 360Brew, a 150-billion-parameter in-house LLM that reads posts by semantic meaning instead of engagement velocity. Since the rollout, 98% of creators saw reach decline across 621,000 tracked posts, per AuthoredUp. One save now drives 5 times more reach than a like,

NMS Editorial Team 23 Apr 2026, 1:16 PM

Risograph illustration of a YouTube play button with scissors cutting a video timeline over a faded Clips label and a glowing 2:30 timestamp marker

YouTube Killed Clips Because Shareability Was Hurting Session Depth

YouTube announced on April 17, 2026 that it is removing the ability to create new Clips, the 60-second shareable video slices viewers could grab from any public video. Timestamp sharing replaces them, which links to a start point but drops the end point, custom description, and dedicated URL. The change

NMS Editorial Team 17 Apr 2026, 7:51 PM

Melted Solids Shot Mamdani to 236M Views. The Brand Version Won't Ship.

Melted Solids, the two-person Brooklyn agency behind Zohran Mamdani's mayoral primary campaign, drove more than 236 million Instagram views in the final month of the primary alone, with individual pieces like the halal inflation video pulling close to 20 million views on Twitter before crossover. The production ran

NMS Editorial Team 17 Apr 2026, 7:49 AM

Risograph-style illustration of a TV broadcast desk beside a phone showing a short vertical clip, representing The Daily Show parallel digital and broadcast teams.

The Daily Show Hit 2.5 Billion Views in One Quarter by Not Going Clip-First

The Daily Show logged 2.5 billion social views in Q1 2026, up 56% from a year earlier, alongside 144.7 million engagements (up 28%) and 4.7 billion minutes consumed (up 57%). The driver was not clip-first production. A dedicated digital team runs parallel to the broadcast, and segments

NMS Editorial Team 16 Apr 2026, 9:33 PM

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