NMS Editorial Team

NMS Editorial Team

PPC dashboard data visualization showing auction signals and performance metrics in dark analytical style

PPC Measurement Broke the Moment Google Started Keeping Score

There's a question buried in every PPC performance review that most teams skip over. Not "what's our ROAS" or "should we increase budget." The uncomfortable one: when the platform setting your bids is the same platform reporting your results, how much of

IAS Launched an AI Slop Filter. Nobody Agreed on What Slop Means.

Integral Ad Science shipped the open beta of its Low-Quality GenAI Avoidance tool on April 2, and the official blog post used the phrase "AI slop" in the headline. That's worth pausing on. A publicly traded ad verification company just elevated mass-produced AI content to the

Blueprint-style diagram of WordPress plugin code blocks with hidden backdoor keys and broken security shields

30 WordPress Plugins Got Backdoored Because Nobody Audits Plugin Sales

If you run a marketing site on WordPress (and roughly 43% of all websites do), every plugin you have installed carries implicit trust. Trust that the developer is who they say they are, trust that updates contain what the changelog says they contain, and trust that if the plugin gets

The FTC Turned Brand Safety Into an Antitrust Problem

When the World Federation of Advertisers shut down GARM in August 2024, most of the industry treated it like a legal nuisance. Elon Musk sued, a nonprofit folded, and everyone moved on. Looking back, that was probably the clearest warning sign of what the FTC had planned next. The FTC

Pop art illustration of Meta and Google revenue charts with social media ad feeds and growth metrics on advertising dashboards

Meta Is Passing Google in Ad Revenue. Most Budgets Haven't Caught Up.

Meta's ad business is projected to generate $243.5 billion this year. Google's will do about $239.5 billion. For the first time ever, Meta is projected to be the larger ad platform. Most coverage has framed this as a horse race. Company A passes Company

Blueprint-style diagram showing SEO content splitting from one long guide into focused satellite pages with ChatGPT citation markers

Your Content Can Rank on Google or Get Cited by ChatGPT (Probably Not Both)

Dark data visualization dashboard with analytics charts and a circular arrow symbolizing Google reversing its Looker Studio rebrand

Google Brought Back 'Data Studio' After 3.5 Years of Its Own Naming Confusion

Google renamed Data Studio to Looker Studio in October 2022. Last Friday, they renamed it back. That is 3.5 years of brand confusion, broken bookmarks, updated training decks, and rewritten documentation, all to end up roughly where they started. The official framing is about evolving customer needs in an