NMS Editorial Team

NMS Editorial Team

Blueprint-style illustration of DMCA takedown notice stamped rejected over newspaper investigations with casino chips

A 40 Million Pound Operation Turned Charity Websites Into Casino Ads. Then It Used DMCA to Kill the Reporting.

Last week, Google removed an investigative article from Search Engine Land's search results after someone filed a copyright complaint claiming the content was copied "word for word." It wasn't. The complaint was entirely fabricated. We covered the takedown when it happened. Since then, Google

Retro newsprint illustration of Gmail envelope with fractured subscriber identity records and CRM database entries

Google Just Made Email Addresses Optional. Your Subscriber List Doesnt Know That Yet.

Google rolled out a feature last week that lets Gmail users in the US change their email address. Most of the coverage has been about the user experience, the technical complexity, how you can finally ditch that embarrassing handle you made in 2007. Fair enough. But the part that matters

Isometric flat illustration of beauty product workflow with AI automation nodes and team collaboration

E.l.f. Beauty Is Replacing Work With AI. At Least They're Honest About It.

Most companies talk about AI "augmenting" their workforce. It is the safe word. Nobody gets in trouble for saying augmentation. It implies that humans stay central, that AI handles the boring stuff, and that headcount is not really the conversation. E.l.f. Beauty is not doing that.

Unilever Gave Up Hellmann's and Knorr. Brand Love Was Never the Point.

Unilever just agreed to combine its food business, including Hellmann's, Knorr, and roughly a dozen other brands most people grew up with, into a new entity with McCormick in a deal valued at approximately $45 billion. Unilever shareholders get 55 percent of the combined company plus $15.7

Dark data visualization showing traffic decline curves converging into collaborative network nodes

Local Publishers Lost Half Their Traffic to AI. Their Response Is Worth Stealing.

A group of local publishers just did something that most individual publishers have been avoiding for years: they admitted the problem is too big to solve alone. According to AdExchanger's reporting, local news publishers in the Local Media Consortium are seeing 25 to 50 percent traffic declines from

Blueprint-style technical diagram showing staged algorithm deployment across interconnected search systems

The First Week of a Core Update Is Just Noise. Google Finally Said So.

Google's John Mueller explained on Bluesky last week why core updates take weeks to finish: "Since these are significant, broad changes to our search algorithms and systems, sometimes they have to work step-by-step, rather than all at one time." That sounds like a straightforward engineering detail.

April Fools Is the One Day Brands Can Be Weird. Most of Them Waste It.

Every April 1st, your LinkedIn feed fills up with "genius" brand pranks that are neither genius nor funny. A fake product that took longer to ideate than it took anyone to forget. A press release about a "revolutionary" food-tech mashup that exists only as a render.