NMS Editorial Team

NMS Editorial Team

Harley-Davidson Launched a Brand Reset Before Anyone Knows the Plan

Harley-Davidson just launched RIDE, a new global brand platform set to Willie Nelson's "On the Road Again," complete with the classic bar and shield logo front and center and footage of real riders on open roads. It looks and sounds exactly like what you'd

Pop art illustration of Google Shopping auction grid with EU flags and competing marketplace storefronts showing bid numbers

Joybuy Outranked 10% of EU Shopping Advertisers Before Anyone Noticed

If you run Google Shopping campaigns in Europe, there is a good chance a new competitor started bidding on your product categories last month and you didn't get an alert about it. Joybuy, JD.com's export-facing marketplace, quietly started purchasing Shopping ads across six EU markets

Isometric illustration of a corporate letter with AWS text repeated across pages and a small advertising section buried beneath stacks of revenue

Amazon Buried a $69 Billion Ad Business in a Single Sentence

Amazon's annual shareholder letter dropped yesterday. Ten pages. Andy Jassy covered AI infrastructure, custom chips, drone delivery, grocery, and why spending $200 billion in capex this year is "a once-in-a-lifetime opportunity." He mentioned AWS 46 times. Advertising got one sentence. The full quote: "Our Advertising

Isometric illustration of identical white document pages on a conveyor belt beside a single editorial page with handwritten red annotations

Google Doesn't Penalize AI Content. That's Actually the Harder Problem.

In 2022, a Europol report made a prediction that circulated through every marketing Slack channel for months: 90% of online content would be AI-generated by 2026. The prediction was scary enough to share and vague enough to believe. Four years later, we are at the deadline. And the answer is

Pop art illustration of a single toggle switch absorbing multiple conversion data streams with a cracked magnifying glass

Google Simplified Enhanced Conversions by Removing the Parts You Could Audit

Google announced this week that it's merging "enhanced conversions for web" and "enhanced conversions for leads" into a single unified feature. One toggle. On or off. Starting June 2026, the method selection screen disappears from your Google Ads account entirely. The framing from Google

Split-screen pop art showing green Google Ads conversion dashboard beside a flatlined Stripe revenue chart with trial signup forms scattered between them

Google Ads Counts Every Trial Signup as a Win (Even the 75% That Never Pay)

A thread on r/PPC this week described a problem I suspect is way more common than the conversation suggests. A SaaS advertiser was staring at two dashboards: Google Ads showing healthy trial conversion numbers, steady CPA, everything green. Stripe showing revenue that barely moved. The campaigns looked like they

Dark data visualization of ecommerce funnel with AI agent traffic flowing in and conversion metrics trending flat across product categories

Dell Ranks Fifth in AI Commerce and Still Can't Convert the Traffic

Dell is the fifth most visible ecommerce brand in AI-driven discovery, according to Digital Commerce 360’s new AI Commerce rankings. Traffic from ChatGPT, Perplexity, and Claude is growing. And Dell’s head of global consumer revenue programs, Breanna Fowler, is publicly unimpressed. “Nothing to the point that is earth-shaking