NMS Editorial Team
Google Brought Back 'Data Studio' After 3.5 Years of Its Own Naming Confusion
Google renamed Data Studio to Looker Studio in October 2022. Last Friday, they renamed it back. That is 3.5 years of brand confusion, broken bookmarks, updated training decks, and rewritten documentation, all to end up roughly where they started.
The official framing is about evolving customer needs in an
Amazon's AI Chatbot Has 250 Million Users and Delivered One Brand 88 Ad Clicks
Amazon's internal pitch deck for Rufus advertising cites 250 million active users and claims chatbot shoppers are 60% more likely to complete a purchase. Consumer goods brand Paladone, one of the early testers, saw 88 ad clicks from Rufus in Q1. Their regular Amazon advertising delivered 500,000
AI Search Has a Wealth Gap Most Marketers Haven't Priced In
The GEO conversation has been loud. Every conference, every newsletter (including this one), every SEO consultant has spent the last year telling you to optimize for AI search visibility. Get cited by ChatGPT. Show up in Google's AI Overviews. Make your content AI-friendly. Good advice, mostly.
But there&
Google Gave Back Button Hijackers Until June 15. The Policy Catches More Than Spam.
The most interesting part of Google’s new back button hijacking spam policy is not the policy itself. It’s the date.
June 15, 2026. That’s when enforcement begins. Google gave everyone exactly two months, which is unusual for a company that normally announces algorithm updates with the specificity
State Farm Put Jake Inside a Netflix Show and Nobody Can Prove It Worked
State Farm didn't buy a product placement in Netflix's Running Point. That would be simple, measurable, and boring. Instead, they licensed their mascot, Jake from State Farm, as a scripted character in a Kate Hudson basketball comedy. Jake shows up, in character, to help manage an
The World Cup's $5 Million Ad Minimum Is the Best Argument for TikTok in Years
Fox is asking for a $5 million minimum spend to advertise during World Cup 2026 coverage, with a matched $5 million commitment on streaming inventory stacked on top. If you want anything involving the U.S. team games, budget $10 to $15 million. The final? A $25 million tournament-wide commitment.