affiliate

Yellow Expedia-branded jet ski cutting Caribbean water with stamped tour itinerary, livestream chat overlay, and neon sweepstakes ticket marking the IShowSpeed deal

Expedia Picked the 150M-Sub Streamer Most Travel CMOs Wouldn't Touch

Expedia named IShowSpeed its Official Travel Partner on April 29, 2026, launching with a 12-hour Caribbean livestream across Dominica, Guadeloupe, St. Kitts and Nevis, and St. Maarten. The 150-million-follower creator's six-second teaser cleared 12 million YouTube views before the campaign officially went live. Two prize-winning trip winners get

Impact.com Just Absorbed Rakuten's Affiliate Stack Without Buying It

Rakuten and Impact.com announced a strategic alliance on April 28, 2026, naming Impact as the exclusive technology platform for Rakuten Advertising's affiliate network. Rakuten's merchants and publishers will migrate to Impact's platform over time, while Rakuten retains its Rewards cashback business and managed

Collage of a Target storefront, a creator holding a phone with a social post, red gift cards on arcade tokens, and a newspaper clipping with Commission crossed out.

Target Pulled Creator Commissions and Replaced Them With a Game

Target told Ad Age on April 16, 2026 that it is ending cash commissions in its Creator Program. Gift cards and Target products, earned through gamified challenges, replace the old revenue share. The admission under the press release language: Target could not justify paying its full creator roster a cut