Amazon Ads

Pop art illustration of credit card scissors cutting through Amazon ad billing statements with dollar signs flowing away

Amazon Killed Credit Card Billing for Ads. The $2,500 Credit Won't Fix It.

Amazon sent notifications this week that, starting April 15, advertising costs will be automatically deducted from seller proceeds. Credit cards get demoted to backup status. No blog post, no press release. Just an in-app notification to Seller Central with eleven days of notice. Most of the reaction so far has

Pop art illustration of retail store shelves with digital ad screens and budget pie chart splitting into smaller pieces

Retail Media Growth Was Partly an Accounting Exercise. Now It Has to Compete for Real Budgets.

Retail media is a $69 billion market in the US this year. That number shows up in every pitch deck, every conference keynote, every budget conversation where someone needs to justify their retail media line item. And the number is real. eMarketer's latest forecast puts US retail media