startup-brand

Manscaped Used AI to Read the Room, Not Write the Ad

Manscaped beta-tested Clamor, an AI cultural intelligence platform built by Consiglieri, starting in summer 2025 to guide a brand pivot from niche grooming humor to mass-market men's care. The AI-informed "Send Face Pics Instead" campaign generated 9x higher engagement and 60 million organic views before any

Brita's Singing Shark Made 'Be Unhinged' Look Like Lazy Advice

Brita produced roughly 150 pieces of social content per month throughout 2025 and earned 44 million organic views in a single month. The most visible formats feature a cartoon shark singing about hydration, a deadpan robot, and a kawaii kitten anthem. The strategy looks chaotic. The mechanics underneath are closer